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Insightly , Inc.

Insightly CRM

Composite Score

7.8 /10

CX Score

7.9 /10

58 Reviews Write a Review

What is Insightly CRM?

We designed Insightly as a simple to use yet powerful CRM system for small business. With integrations to Google Apps, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.

Company Details

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Awards & Recognition

Insightly CRM won the following awards in the Customer Relationship Management - Small Business category

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6 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2024

4 Top Rated Capabilities

4 Top Rated Features

2023

Insightly CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Insightly CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

90 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Insightly CRM?

3% Negative

1% Neutral

96% Positive

Pros

Fair
Enables Productivity
Friendly Negotiation
Respectful

Feature Ratings

Average 85

Sales Management

Collaboration

Analytics and Reporting

Marketing Management

Activity and Workflow Management

Lead Management

Account and Contact Management

Quote Contract and Proposal

Customer Service Management

Mobile

Telephony and Call Center Management

Vendor Capability Ratings

Average 83

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Insightly CRM Reviews

Role: C-Level
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Feb 2020

It’s a great product if you need focused features

Likeliness to Recommend

7 /10

Pros

Helps Innovate
Trustworthy
Saves Time
Respectful

Cons

Commodity Features
Less Efficient Service

Role: Operations
Industry: Finance
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted Feb 2020

Great support and customer service

Likeliness to Recommend

10 /10

Pros

Saves Time
Respectful
Continually Improving Product
Performance Enhancing

Cons

Less Transparent

Role: Finance
Industry: Biotechnology
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Feb 2020

Great price great service

Likeliness to Recommend

10 /10

Pros

Fair
Unique Features
Efficient Service
Inspires Innovation

Cons

Slower Product Innovation
Less Generous
Leverages Incumbent Status

Latest Research

Insightly CRM

What is Insightly CRM?

Company Details

Need Assistance?

Awards & Recognition

Insightly CRM Ratings

85 Likeliness to Recommend

90 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Insightly CRM?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Activity and Workflow Management Text or code-based and visual workflow designers.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Insightly CRM Reviews

It’s a great product if you need focused features

Likeliness to Recommend

Pros

Cons

Great support and customer service

Likeliness to Recommend

Pros

Cons

Great price great service

Likeliness to Recommend

Pros

Cons

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Title

Feature Ratings

Sales Management

Collaboration

Analytics and Reporting

Marketing Management

Activity and Workflow Management

Lead Management

Account and Contact Management

Quote Contract and Proposal

Customer Service Management

Mobile

Telephony and Call Center Management

Vendor Capability Ratings

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support