Matomo Customer Reviews 2024

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Matomo

Composite Score

8.7 /10

CX Score

8.9 /10

34 Reviews Write a Review

What is Matomo?

Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.

Company Details

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Matomo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Matomo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Matomo?

0% Negative

8% Neutral

92% Positive

Pros

Altruistic
Security Protects
Trustworthy
Client Friendly Policies

Feature Ratings

Average 84

Audience Demographics

Data Visualization

API Framework

Customer Value Analysis

Social Media Analytics

Audience Segmentation

Search Engine Optimization

Paid Search Integration

Device and Browser Analytics

Customer Journey Modelling

Conversion Analysis

Vendor Capability Ratings

Average 85

Ease of IT Administration

Business Value Created

Vendor Support

Breadth of Features

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness

Ease of Customization

Availability and Quality of Training

Matomo Reviews

Adam B.

Role: Information Technology
Industry: Government
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2024

In house data

Likeliness to Recommend

9 /10

What differentiates Matomo from other similar products?

As a government agency we don't want our visitors to have their traffic monetized by third parties, Matomo allows us to keep our traffic statistics completely in house and private.

What is your favorite aspect of this product?

I can easily export data in useable formats that can be read by non-technical business leaders to gain insights into how our website is being used.

What do you dislike most about this product?

My monthly reports have so much data that is not valuable for management. I need to strip a lot of data out of the reports before I pass them on. It would be nice to have a summary report.

What recommendations would you give to someone considering this product?

you can run this software in parallel with commercial vendors and get an understanding of the statistical differences between the two data sets before you completely transition to Matomo

Pros

Reliable
Performance Enhancing
Enables Productivity
Effective Service

Everton P.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2024

Good alternative if you care about privacy

Likeliness to Recommend

10 /10

What differentiates Matomo from other similar products?

It can be self-hosted, which is very important if you care about the privacy of your users,

What is your favorite aspect of this product?

It's very easy to implement and to keep it up to date

What do you dislike most about this product?

Some plugins are costly

What recommendations would you give to someone considering this product?

This is an alternative to Google Analytics, but is a different product. It is a lot simpler, so probably you will not get the same experience. But this is not not a downside, since GA became such a mess lately.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Cons

Commodity Features
Charges for Enhancements

Bartolo L.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Easy to use, good value for money, GDPR compliant

Likeliness to Recommend

7 /10

What differentiates Matomo from other similar products?

GDPR compliance

What is your favorite aspect of this product?

Easy to use, especially when compared to Google Analytics

What do you dislike most about this product?

Data visualization can be improved

What recommendations would you give to someone considering this product?

To add more API integrations with third-party softwares

Pros

Efficient Service
Altruistic
Continually Improving Product
Performance Enhancing

Latest Research

Matomo

What is Matomo?

Company Details

Need Assistance?

Matomo Ratings

91 Likeliness to Recommend

1 Since last award

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Matomo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Matomo Reviews

Adam B.

In house data

Likeliness to Recommend

Pros

Everton P.

Good alternative if you care about privacy

Likeliness to Recommend

Pros

Cons

Bartolo L.

Easy to use, good value for money, GDPR compliant

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Audience Demographics

Data Visualization

API Framework

Customer Value Analysis

Social Media Analytics

Audience Segmentation

Search Engine Optimization

Paid Search Integration

Device and Browser Analytics

Customer Journey Modelling

Conversion Analysis

Vendor Capability Ratings

Ease of IT Administration

Business Value Created

Vendor Support

Breadth of Features

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness

Ease of Customization

Availability and Quality of Training