This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)

Mediaocean LLC

Mediaocean

Composite Score

8.6 /10

CX Score

8.9 /10

51 Reviews Write a Review

What is Mediaocean?

Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mediaocean won the following awards in the Ad Tech category

Filter By

2025 Emotional Footprint Champion

Latest Award, 2025

Contract Negotiation

Latest Award, 2025

3 Top Rated Capabilities

13 Top Rated Features

2024

2 Top Rated Capabilities

9 Top Rated Features

2023

Mediaocean Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mediaocean.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

Up 2
Since last award

97 Plan to Renew

Up 4
Since last award

77 Satisfaction of Cost Relative to Value

Down 1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

undefined

{y}

{name}

Emotional Footprint Overview

Product Experience:: 89%
Negotiation and Contract:: 90%
Conflict Resolution:: 92%
Strategy & Innovation:: 83%
Service Experience:: 92%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mediaocean?

0% Negative

8% Neutral

92% Positive

Pros

Respectful
Generous Negotitation
Acts with Integrity
Transparent

Feature Ratings

Average 81

Ad Serving

Financial Accounting

Ad Verification

Walled Garden Placement

Advertisement Placement

Media Planning

MarTech Ecosystem integration

Traditional Media Placement

Demand-Side Capabilities

Role-Based Access Controls

Data Management Platform Capabilities

Vendor Capability Ratings

Average 79

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Data Integration

Business Value Created

Usability and Intuitiveness

Breadth of Features

Quality of Features

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...

The Future of Ad Verification: From Negative to Positive Models

The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...

Mediaocean Videos

Mediaocean Reviews

Matthew B.

Role: Operations
Industry: Media
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2025

Highly reliable and effective software

Likeliness to Recommend

10 /10

What differentiates Mediaocean from other similar products?

Highly integrated system that covers all aspects of the media buying process. The system is constantly under development with regular releases of new functionality. Mediaocean also support their products use with a very high level of industry knowledge and experience.

What is your favorite aspect of this product?

Consistency across the product range and ease of access for users.

What do you dislike most about this product?

User set up is very complicated and outdated. Too many records and screens used to add basic records.

What recommendations would you give to someone considering this product?

To take advantage of the training and support offered. The system is complicated by very effective when used correctly.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Gabriella K.

Role: Vendor Management
Industry: Food and Beverage
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted May 2025

I hope I never have to use a different software!

Likeliness to Recommend

10 /10

What differentiates Mediaocean from other similar products?

The interface is user-friendly

What is your favorite aspect of this product?

The interface is user-friendly

What do you dislike most about this product?

Nothing comes to mind

What recommendations would you give to someone considering this product?

Don't hesitate!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Daniel B.

Role: Sales Marketing
Industry: Biotechnology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted May 2025

Mediaocean is an excellent service,

Likeliness to Recommend

10 /10

What differentiates Mediaocean from other similar products?

Ease of access, optimization, and integrations with platforms

What is your favorite aspect of this product?

Form, function and ease of access

What do you dislike most about this product?

Lack of Linear and TV integration

What recommendations would you give to someone considering this product?

I would recommend that they familiarize with the many features available on the software

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Mediaocean

What is Mediaocean?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Mediaocean Ratings

91 Likeliness to Recommend

Up 2 Since last award

97 Plan to Renew

Up 4 Since last award

77 Satisfaction of Cost Relative to Value

Down 1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Mediaocean?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Ad Serving The solution provides third-party ad serving for display, audio, and video advertisements across various channels.

Financial Accounting The solution provides a complete financial accounting system including billing, invoice creation, reconciliation, and direct payment across various channels.

Ad Verification The solution provides in-house capabilities to verify that advertisements were delivered in a brand safe, viewable, and fraud-free context various channels.

Walled Garden Placement The solution integrates with walled gardens to management ad placement on multiple social, search, or retail media platforms.

Advertisement Placement The solution provides the ability to place advertisements via either a proprietary ad network, or via integration with popular advertisement networks.

Media Planning The solution provides bespoke tools to create and manage media plans, budgets, allocations, and authorizations across various channels.

MarTech Ecosystem integration The solution integrates with other MarTech systems (marketing automation tools, digital experience platforms, CRM etc.)

Traditional Media Placement The solution integrates with traditional media networks to place advertistements on TV, Radio, Print and Out-of-Home.

Demand-Side Capabilities The solution provides the ability to curate a centralized inventory of ad buys across multiple advertising networks and services.

Role-Based Access Controls The solution provides differential controls for managing platform capabilities.

Data Management Platform Capabilities The ability to ingest attributes on unknown or known prospects/customers and manage this data at scale to derive insights for campaign activation.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

The Future of Ad Verification: From Negative to Positive Models

Mediaocean Videos

Welcome to the World of Mediaocean

2025 Advertising Outlook Webinar

Mediaocean Reviews

Matthew B.

Highly reliable and effective software

Likeliness to Recommend

Pros

Gabriella K.

I hope I never have to use a different software!

Likeliness to Recommend

Pros

Daniel B.

Mediaocean is an excellent service,

Likeliness to Recommend

Pros

Most Popular Mediaocean Comparisons

Google Ad Manager

Meta Ads Manager

AdRoll

Amazon DSP

Adobe Advertising

Criteo Ad Platform

Title

Up 2
Since last award

Up 4
Since last award

Down 1
Since last award

Feature Ratings

Ad Serving

Financial Accounting

Ad Verification

Walled Garden Placement

Advertisement Placement

Media Planning

MarTech Ecosystem integration

Traditional Media Placement

Demand-Side Capabilities

Role-Based Access Controls

Data Management Platform Capabilities

Vendor Capability Ratings

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Data Integration

Business Value Created

Usability and Intuitiveness

Breadth of Features

Quality of Features

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration