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Mediaocean Logo Award Winner Product Badge
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Mediaocean LLC

Mediaocean

Composite Score
8.6 /10
CX Score
8.9 /10
Category
Mediaocean
8.6 /10

What is Mediaocean?

Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.

Company Details


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Awards & Recognition

Mediaocean won the following awards in the Ad Tech category

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Mediaocean Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mediaocean.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

Up 2
Since last award

97 Plan to Renew

Up 4
Since last award

77 Satisfaction of Cost Relative to Value

Down 1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
89%
Negotiation and Contract:
90%
Conflict Resolution:
92%
Strategy & Innovation:
83%
Service Experience:
92%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mediaocean?

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0% Negative
8% Neutral
92% Positive

Pros

  • Respectful
  • Generous Negotitation
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 81

Ad Serving

84

Financial Accounting

83

Ad Verification

83

Walled Garden Placement

82

Advertisement Placement

82

Media Planning

82

MarTech Ecosystem integration

82

Traditional Media Placement

82

Demand-Side Capabilities

81

Role-Based Access Controls

81

Data Management Platform Capabilities

81

Vendor Capability Ratings

Average 79

Ease of Implementation

82

Vendor Support

82

Availability and Quality of Training

82

Ease of Data Integration

81

Business Value Created

81

Usability and Intuitiveness

80

Breadth of Features

79

Quality of Features

79

Ease of Customization

78

Product Strategy and Rate of Improvement

77

Ease of IT Administration

76

Mediaocean Downloads

Mediaocean Videos

Mediaocean Reviews

Adam A.

  • Role: C-Level
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

A+ for ease of use, too much for small businesses.

Likeliness to Recommend

9 /10

What differentiates Mediaocean from other similar products?

MediaOcean is considerably easier to use than other suites, some of which are fairly intuitive in their own right. If you're looking for flexibility, MO is the way to go. There is nothing, to my knowledge, quite like it. It's the combination of flexibility and ease-of-use that sets it apart.

What is your favorite aspect of this product?

A lot of people (wrongly) assume there's a tradeoff between performance and accessibility. Software like MediaOcean proves this is not the case. You can have an extremely powerful platform that you can, with a little effort, wrap your head around.

What do you dislike most about this product?

Setting up can be hard without a dedicated IT person, and even though they make it all as simple as it can be, your employees will need some training to make use of all its features. It's certainly not ideal for small business, and I don't believe they have any plans that cater to smaller outfits.

What recommendations would you give to someone considering this product?

Carefully evaluate your needs, your budget, and your willingness to learn.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Saves Time
  • Respectful

Thanga V.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Robust functionality, user-friendly interface, and

Likeliness to Recommend

10 /10

What differentiates Mediaocean from other similar products?

As an advertising professional, I've found Mediaocean to be a game-changer. With their decades of experience in the industry, they truly understand the ins and outs of advertising agencies and brands. This deep knowledge is evident in their products, which are meticulously tailored to meet our specific needs. From seamless workflow management to robust analytics, Mediaocean's solutions have significantly enhanced our efficiency and effectiveness in running campaigns. Highly recommended for any advertising professional looking for a comprehensive and tailored solution!

What is your favorite aspect of this product?

My favorite aspect of Mediaocean is its seamless integration across the entire advertising workflow. From planning to execution and measurement, everything feels interconnected and intuitive. This integration not only streamlines our processes but also ensures consistency and accuracy in our campaigns. It's like having a cohesive ecosystem that empowers us to deliver better results efficiently.

What do you dislike most about this product?

One aspect that could be improved is the initial learning curve for new users. While Mediaocean offers comprehensive functionality, navigating through all the features and understanding how they interconnect can be a bit overwhelming at first. However, once you get past the initial learning curve, the benefits of the platform become clear, and it becomes a powerful tool for advertising professionals.

What recommendations would you give to someone considering this product?

Whether you're a small agency or a global enterprise, Mediaocean's platform scales effortlessly to match your needs. What's more, its flexibility allows for seamless customization, ensuring that the software aligns perfectly with your unique workflows and business demands. It's like having a tailored solution that grows with you!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Balaji M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2024

Robust Yet Improvable Advertising Solution!

Likeliness to Recommend

9 /10

What differentiates Mediaocean from other similar products?

Mediaocean is all-in-one platform that covers the advertising workflow, including planning, buying and analysis.

What is your favorite aspect of this product?

My favorite aspect in this platform is seamlessly handles both traditional and digital media channels, providing a unified approach to advertising campaigns.

What do you dislike most about this product?

The sheer number of features and options can make it difficult to get started and optimize campaigns effectively.

What recommendations would you give to someone considering this product?

Mediaocean integrates with a wide range of other marketing platforms. This can be a major advantage if someone use other marketing automation or CRM tools.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Most Popular Mediaocean Comparisons

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