What is Meltwater?
Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
79 Likeliness to Recommend
89 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+82 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Meltwater?
Pros
- Performance Enhancing
- Fair
- Acts with Integrity
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Asset Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Response Management
Social Media Channel Integration Inbound
Dashboards and Visualization
Campaign Execution
Social Post Archival
Sentiment Analysis
Trend Analysis
Contextual Analysis
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Availability and Quality of Training
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Meltwater Reviews
Sofie I.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
"Excellent product"
Likeliness to Recommend
What differentiates Meltwater from other similar products?
Meltwater is capable of monitoring conversations around competitors allowing businesses to stay up-to-date on industry trends.
What is your favorite aspect of this product?
Meltwater help businesses to manage crisis by providing real-time alerts.
What do you dislike most about this product?
Meltwater can be a bit expensive to small businesses with limited budgets.
What recommendations would you give to someone considering this product?
Before choosing Meltwater, one should identify the specific needs of the business.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Eric P.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
"Excellent Account Group and Simple Interface"
Likeliness to Recommend
What differentiates Meltwater from other similar products?
Meltwater's comprehensiveness and ease of use are its two greatest strengths. It helps us measure the number of copies distributed and the amount of interest shown by readers, allowing us to gauge the success of our PR efforts. Knowing this information allows us to avoid wasting time on projects that won't yield a positive return on investment. In addition, I am able to learn more about the preferences of my ideal customers and adjust my marketing strategies and tactics accordingly, so increasing the number of people who become paying customers.
What is your favorite aspect of this product?
Meltwater's intuitive design and insightful analytics are two features I like much. As a result, we are better able to assess the ROI, audience size, and other metrics of our public relations efforts in a short amount of time (ROI). It also enables us to isolate the clicks that have a high potential for converting into income. By using their in-depth knowledge of market tendencies and key performance metrics, we can streamline processes and ensure that all marketing efforts are directed toward achieving set goals rather than spending time on inefficient ones.
What do you dislike most about this product?
I wouldn't say I like how it can sometimes be easy to navigate the search parameters. Additionally, some of the stories in Meltwater's content may not directly relate to our desired topic or product, and this inconsistency limits its effectiveness. Furthermore, not all news sources fully populate into searches on websites like Meltwater, leading us to miss out on specific updates we should know about.
What recommendations would you give to someone considering this product?
It's useful for tracking news during a crisis and gauging public opinion. A digital marketer's prospective audience may be expanded with the use of the tool's assistance in developing an effective marketing plan. The app works well for media monitoring in situations where firms need to address customer complaints and other issues. Meltwater Social generates reportable social listing reports automatically.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rashmi T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Initial Implementation
Submitted Jan 2023
Extremely beneficial for PR execution
Likeliness to Recommend
What differentiates Meltwater from other similar products?
extremely beneficial for social listening and sentiment analysis
What is your favorite aspect of this product?
Sentiment analysis reports and general data visualization is appealing
What do you dislike most about this product?
back and forth and hard to understand at first
What recommendations would you give to someone considering this product?
Go for it with proper research of your expectations vs. the services
Pros
- Continually Improving Product
- Efficient Service
- Effective Service
- Inspires Innovation
