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Meltwater Group

Meltwater

Composite Score
7.4 /10
CX Score
7.6 /10
Category
Meltwater
7.4 /10

What is Meltwater?

Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.

Company Details


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Meltwater Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Meltwater.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

79 Likeliness to Recommend

89 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Meltwater?

5% Negative
7% Neutral
88% Positive

Pros

  • Performance Enhancing
  • Fair
  • Acts with Integrity
  • Inspires Innovation

Feature Ratings

Average 80

Social Asset Management

85

Social Media Channel Integration Outbound

84

Social Moderation and Workflow Management

83

Social Response Management

83

Social Media Channel Integration Inbound

82

Dashboards and Visualization

80

Campaign Execution

79

Social Post Archival

78

Sentiment Analysis

78

Trend Analysis

76

Contextual Analysis

74

Vendor Capability Ratings

Average 79

Quality of Features

84

Ease of Implementation

82

Breadth of Features

82

Ease of Data Integration

80

Usability and Intuitiveness

80

Ease of IT Administration

79

Business Value Created

78

Availability and Quality of Training

78

Ease of Customization

77

Vendor Support

75

Product Strategy and Rate of Improvement

75

Meltwater Reviews

Kasey Peek K.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2021

Easy to use, straightforward and highly effective

Likeliness to Recommend

10 /10

What differentiates Meltwater from other similar products?

It is truly the best product for monitoring social media outlets and finding contacts! It takes the guessing out of the whole process.

What is your favorite aspect of this product?

The dashboard features makes this program a favorite. It allows for easy managing and information readily available to you.

What do you dislike most about this product?

The cost is somewhat high for the annual renewal.

What recommendations would you give to someone considering this product?

It will definitely help you streamline your media and improve your overall marketing process.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Anne D.

  • Role: Sales Marketing
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2020

Excellent reporting analytics tool

Likeliness to Recommend

9 /10

What differentiates Meltwater from other similar products?

Compared to other similar products, Meltwater is great for product or service marketing especially digital marketing activities that can improve the PR of the firm.

What is your favorite aspect of this product?

My favorite aspect of Meltwater is the reporting analytics that allows one to receive and send analytical reports at any time. This helps keep one on the know regarding ongoing activities.

What do you dislike most about this product?

There is nothing that I dislike about Meltwater.

What recommendations would you give to someone considering this product?

I would recommend any firm that engages with online marketing to try out Meltwater for improved results.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

RUTH N.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2020

Great Product

Likeliness to Recommend

9 /10

What differentiates Meltwater from other similar products?

Works on mobile as well as desktops. It comes as a complete social media marketing tool.

What is your favorite aspect of this product?

Allows you to do social media listening and engagement so you can gain perspective of your digital pool of clients and what they say about your product. Allows you to set up influencers that are key as contacts and this way you are able to see when they post though alerts and what they post and reply on their pages. It also allows you to make a contact list of these key influencers so that any time your brand has a new product or event or new news word can get out to them directly. It runs sentiment analysis on posts and is able to also create reports of the results of the analysis to see how people feel about your brand and products so that you can make better decisions concerning the same. The search function is very powerful as it allows you to set three keywords per search, this way one is able to filter posts that you are not interested in.

What do you dislike most about this product?

Honestly Meltwater has helped us greatly since we started using it in 2018 , the features keep on improving and so we dislike nothing about it.

What recommendations would you give to someone considering this product?

Meltwater is an amazing media intelligence and social monitoring software, it allows you do so much i the digital space so your brand can gain more influence. It offers capabilities such as sentiment analysis, tracking of conversations, management of contacts, filtering of keywords, client targeting, content management and even automatic publishing. The features are rich and very capable. I highly recommend Meltwater.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Unique Features

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