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MoEngage Inc

MoEngage

Composite Score

8.1 /10

CX Score

8.2 /10

22 Reviews Write a Review

What is MoEngage?

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

Company Details

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MoEngage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MoEngage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

93 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MoEngage?

2% Negative

5% Neutral

93% Positive

Pros

Reliable
Enables Productivity
Respectful
Helps Innovate

Cons

Less Generous

Feature Ratings

Average 88

Mobile Functionality

Analytics and Reporting

Marketing Analytics

Device and Browser Analytics

Audience Segmentation

API Framework

Data Management

Data Integrity

Conversion Analysis

Data Analysis and Survey Function

Data Warehousing

Vendor Capability Ratings

Average 86

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Breadth of Features

Vendor Support

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Also Featured in...

Marketing Automation - B2C

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MoEngage Reviews

Abdulloh C.

Role: Information Technology
Industry: Healthcare
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

Good, but updates info lacking

Likeliness to Recommend

8 /10

What differentiates MoEngage from other similar products?

Easy to integrate

What is your favorite aspect of this product?

Easy to build campaign and segment audiences

What do you dislike most about this product?

Reports sometimes have issues and need to raise tickets.

What recommendations would you give to someone considering this product?

Cut cost for event tracking and analysis. Easy to integrate but some features is an add ons with separate package fee.

Pros

Respectful
Client Friendly Policies
Acts with Integrity
Helps Innovate

Cons

Charges for Enhancements
Less Generous
Under Delivered

GAURAV K.

Role: Sales Marketing
Industry: Technology
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Sep 2024

Amazing Customer Engagement Tool

Likeliness to Recommend

10 /10

What differentiates MoEngage from other similar products?

The pricing and customer support is what makes MoEngage different from other similar vendors. The support team ready to help you with any specific specification you want on the tool or you are not able to understand any process. The pricing of their product is according to your business needs so need not worry about over paying.

What is your favorite aspect of this product?

My favorite part is that I was able to manage and optimize multi-channel campaigns like SMS, Voice Calls, Emails, Push Notifications & WhatsApp at a single place. Cherry on the cake was that I was able to make automated campaigns according to my app events which made my life very easier.

What do you dislike most about this product?

Maybe they can add more vendors for WhatsApp and Voice Calling as there are very less options available to us.

What recommendations would you give to someone considering this product?

The product has wide range of capabilities which will help you understand your complex flow of your customers on your platforms. This tool will give new life to your marketing team for growth and explore new ways to convert users into customers.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Nikita S.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Easy to use but expensive than others

Likeliness to Recommend

8 /10

What differentiates MoEngage from other similar products?

It has features like advanced analytics and optimised user flows

What is your favorite aspect of this product?

RFM Segmentation and Auto Optimise User Flows

What do you dislike most about this product?

The pricing and integration is difficult as compared to others

What recommendations would you give to someone considering this product?

Try CleverTap and WebEngage first as they might be cheaper options

Pros

Reliable
Enables Productivity
Inspires Innovation
Saves Time

Cons

Vendor Friendly Policies
Less Efficient Service
Less Effective Service

Latest Research

MoEngage

What is MoEngage?

Company Details

Need Assistance?

Awards & Recognition

MoEngage Ratings

90 Likeliness to Recommend

100 Plan to Renew

93 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love MoEngage?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Mobile Functionality Can be used on mobile devices​

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Management Includes data sharing, data storage, records management, and data security.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Marketing Automation - B2C

MoEngage Reviews

Abdulloh C.

Good, but updates info lacking

Likeliness to Recommend

Pros

Cons

GAURAV K.

Amazing Customer Engagement Tool

Likeliness to Recommend

Pros

Nikita S.

Easy to use but expensive than others

Likeliness to Recommend

Pros

Cons

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Title

Feature Ratings

Mobile Functionality

Analytics and Reporting

Marketing Analytics

Device and Browser Analytics

Audience Segmentation

API Framework

Data Management

Data Integrity

Conversion Analysis

Data Analysis and Survey Function

Data Warehousing

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Breadth of Features

Vendor Support

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration