
What is Morningstar Direct?
Advanced portfolio analytics and performance reporting for advisors, institutions, asset managers, and other professionals. Morningstar's expansive data and independent research help you unpack complexity and move with industry shifts, so your analysis is always clear, meaningful, and relevant.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
88 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 80%
- Negotiation and Contract:
- 83%
- Conflict Resolution:
- 82%
- Strategy & Innovation:
- 88%
- Service Experience:
- 86%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Morningstar Direct?
Pros
- Helps Innovate
- Efficient Service
- Client Friendly Policies
- Client's Interest First
Cons
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Portfolio and Account Management
Analytics and Reporting
Risk Management
Client Management & Engagement
Securities Management
Loan Management
Multi-Currency Accounting
APIs and Integration
Device Access
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Ease of IT Administration
Ease of Customization
Breadth of Features
Business Value Created
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Morningstar Direct Reviews

Ayush S.
- Role: Finance
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Mar 2025
A platform that every investor should use.
Likeliness to Recommend
What differentiates Morningstar Direct from other similar products?
The huge amount of features definetly is the key factor.
What is your favorite aspect of this product?
Portfolio comparison features is my fav.
What do you dislike most about this product?
nothing as such as of now.
What recommendations would you give to someone considering this product?
Great tool for investors and distributors as well. Do give it a try.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity

Kosha S.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Oct 2024
Definitely a good software! Don't think twice
Likeliness to Recommend
What differentiates Morningstar Direct from other similar products?
The level of information, analysis and granularity in the details. The quick access and ease of functionality gives it an edge over the others
What is your favorite aspect of this product?
Handy information and easy to navigate through various levels
What do you dislike most about this product?
The product doesn't really have a strong dislike but more AI integration would be resourceful
What recommendations would you give to someone considering this product?
Definitely a good product to get all in the information on various sectors
Pros
- Performance Enhancing
- Saves Time
- Continually Improving Product
- Reliable
Cons
- Less Respectful
- Less Generous
- Under Delivered

Vipul S.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Jul 2024
Good for quantitative analysis of funds
Likeliness to Recommend
What differentiates Morningstar Direct from other similar products?
The breadth of product offering and data, classification of funds in different categories, comparison with category average, backtesting of models, portfolio management
What is your favorite aspect of this product?
Data of funds is from inception which is critical for analysis. Also they have data bout Fund manager changes which helps aid the analysis
What do you dislike most about this product?
Too technical & needs time to understand
What recommendations would you give to someone considering this product?
Please use this product features to the fullest, it has a lot of power
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity