What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
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95 Plan to Renew
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86 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
- Product Experience:
- 97%
- Negotiation and Contract:
- 95%
- Conflict Resolution:
- 95%
- Strategy & Innovation:
- 97%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Enables Productivity
- Continually Improving Product
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Multi Channel Integration
Email Marketing Automation
Advanced Data Segmentation
Marketing Workflow Management
Marketing Operations Management
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Breadth of Features
Quality of Features
Availability and Quality of Training
Vendor Support
Oracle Marketing Reviews
Kathleen K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2022
The best marketing automation software available
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
A powerful set of tools and capabilities that can be used by any enterprise client to run complex campaigns - Once set up, creating email campaigns for multiple digital transformation programs that I've been running and leading from multiple teams within our organization became much easier thanks to the improved user interface. We can run targeted, cross-channel campaigns using the platform because it allows us to integrate product and marketing initiatives.
What is your favorite aspect of this product?
Oracle's Marketing Cloud was used by me in a package. With Oracle's user-friendly interface and troubleshooting, users were able to seamlessly transition from their old system. In general, I'm pleased with this software. We use it to manage our email marketing campaigns, so I can say that its email marketing capabilities are unparalleled. Online activity can be tracked in a variety of ways.
What do you dislike most about this product?
Reports must be more thorough and accurate, including every last nuance and the exportation of Data is Limited.
What recommendations would you give to someone considering this product?
Makes it possible during and after marketing campaigns to track the progress of leads that have been nurtured. Group customers based on their requests, locations, preferences, and other important criteria, using real-time analytics and advanced intelligence (AI). For a specific audience, tailor your message accordingly. I recommend trying it for the above.
Pros
- Helps Innovate
- Unique Features
- Effective Service
- Inspires Innovation
Ernesto B.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: IT Leader or Manager
Submitted May 2022
Fantastic product
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
Unlike other products, we ourselves can say that this tool is exclusive and works great, because we can say that Oracle has fascinated us by giving us invitations that will stimulate sales, in addition to what we have you can also use it for email automation and lead capture.
What is your favorite aspect of this product?
What I liked the most about this tool is that this platform is used by my organization to calculate customer costs. Oracle uses various content platforms such as social media, website platform to be able to get as close to the customer as possible.
What do you dislike most about this product?
Since we have used this tool, we have not found any failures in the product, so bositris we feel quite practical with this product.
What recommendations would you give to someone considering this product?
We ourselves can recommend this tool because it is one of the best platforms for content or network marketing.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
Sorina Meria S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted May 2022
Oracle Marketing Cloud is highly customizable
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
We can keep eye on customer behavior on our website through its online behavior track features. It is good for delivering outbound mails. Oracle marketing cloud is highly customizable. Oracle gives data in an easily understandable form and its reports are beneficial for us. They are flexible and have mobile accessibility.
What is your favorite aspect of this product?
We can automatically qualify leads to update our CRM and can deliver design email templates from our CRM. It measures consumer sentiments with the help of information provided by customer service requests. It provides individual communication for specific segments and sends them on our preferred channel.
What do you dislike most about this product?
Their customer support team is not good. Their rates are high end expensive. The update is not provided by oracle marketing. It is not user-friendly. The time of sync between CRM platforms is low sometimes. We face hurdles in using email designers. They have limited data exportability we cannot export everything.
What recommendations would you give to someone considering this product?
I would recommend Oracle because it can campaign management for marketing teams. It also has the ability to unite customer signals and communication. Their analytics tool is good for large organizations because a lot of clients approach them through their websites. Oracle provides insights, is flexible, and helps us to analyze data.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features