What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Marketing Workflow Management
Email Marketing Automation
Advanced Data Segmentation
Marketing Operations Management
Multi Channel Integration
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Breadth of Features
Availability and Quality of Training
Vendor Support
Oracle Marketing Reviews
Richie S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
The Suitable Marketing Plan
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
The option of emails communication and marketing
What is your favorite aspect of this product?
The speed sales analysis which issues a report that is authentic
What recommendations would you give to someone considering this product?
The intuition makes the tool more powerful
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Ashley S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted May 2024
Easy to use, good customer service
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
It is very easy to use and intuitive
What is your favorite aspect of this product?
It is very easy to use and intuitive
What do you dislike most about this product?
There is nothing that I dislike about this product.
What recommendations would you give to someone considering this product?
Take your time to learn the features
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Javier G.
- Role: Student Academic
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2023
Fantastic
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
Oracle Marketing Cloud offers an integrated platform that combines various marketing functions such as automation, analytics, social media management, and content marketing. This integration can streamline workflows and enhance collaboration.
What is your favorite aspect of this product?
Is its comprehensive and integrated approach. Users often appreciate having a suite of marketing tools within a unified platform, simplifying marketing processes and fostering a cohesive strategy across various channels.
What do you dislike most about this product?
Oracle Marketing Cloud, especially for those unfamiliar with its extensive features. It's important for organizations to ensure they have the necessary resources and expertise for implementation and ongoing management. Additionally, staying informed about updates and support options can contribute to a smoother experience with the platform.
What recommendations would you give to someone considering this product?
Clearly define your marketing objectives and requirements. Understand the scale and complexity of your marketing operations to determine if Oracle Marketing Cloud aligns with your business goals.
Pros
- Efficient Service
- Inspires Innovation
- Caring
- Client Friendly Policies