What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
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95 Plan to Renew
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86 Satisfaction of Cost Relative to Value
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Emotional Footprint Overview
- Product Experience:
- 97%
- Negotiation and Contract:
- 95%
- Conflict Resolution:
- 96%
- Strategy & Innovation:
- 97%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Enables Productivity
- Continually Improving Product
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Multi Channel Integration
Email Marketing Automation
Advanced Data Segmentation
Marketing Workflow Management
Mobile Marketing Management
Marketing Operations Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Availability and Quality of Training
Vendor Support
Oracle Marketing Reviews
brianna o.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Increasing the efficiency of online marketing
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
The strongest feature of Oracle as a digital marketing agency is its convenience of use and flexibility to lead the promotion processes for customers based on their needs and behaviors, all through automation.
What is your favorite aspect of this product?
It has a wide range of capabilities, functionalities, and integrations. Inside the platform, we can develop almost any program or procedure.
What do you dislike most about this product?
Reporting is terrible. It isn't straightforward, as well as the personalized reports are difficult to create and take time to load.
What recommendations would you give to someone considering this product?
Well, if you've a large business and would like to handle prospects with less work, this really is the program to explore, but just let me make one point clear: when compared to other program that enables automation, Oracle appears to be a little costly.
Pros
- Reliable
- Respectful
- Helps Innovate
- Continually Improving Product
Ivana S.
- Role: Sales Marketing
- Industry: Banking
- Involvement: IT Leader or Manager
Submitted Nov 2021
Fantastic product
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
Unlike other platforms, Oracle allows us to share our marketing content, allowing us to identify more specific content for our customers, allowing us to better manage our sales department.
What is your favorite aspect of this product?
What I like best is the ability to integrate with your mobile phone, which means you don't need an external IDE to develop; everything you need is in the web console and the configuration you use to personalize it. I can use keywords to search for any type of information.
What do you dislike most about this product?
Even though we like this product, we can't ignore the things that make us cringe, but we believe it could be improved if more design functions for arranging and removing items were added, as this would provide a more appealing design to the platform.
What recommendations would you give to someone considering this product?
I always recommend that the best way to ensure that your company and its activities are frctiferas is to use the best products, which is why we can recommend Oracle for implementation in the organization if it will meet your needs.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Jean Carlos H.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted Sep 2021
Fantastic Product
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
What makes Oracle different from other products is that it is an email marketing automation platform that adapts to any type of industry, whether it is considered a small company or a transnational, also that also provides accurate information and updated.
What is your favorite aspect of this product?
What we like most about the product is that it allows us to easily automate and manage our database. In addition to the access and control of different media.
What do you dislike most about this product?
For us this product is very complete so we cannot find something that we can say that we do not like about the product as it helps us to increase the reach of the company and our products, but also helps to improve the recognition of the brand among the audience.
What recommendations would you give to someone considering this product?
We can recommend this product to everyone as it is very effective and easy to use, as well as being used for any type of company, at least in our particular case we are not very happy with the use of it.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Inspires Innovation