What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
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95 Plan to Renew
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2
Since last award
86 Satisfaction of Cost Relative to Value
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1
Since last award
Emotional Footprint Overview
- Product Experience:
- 97%
- Negotiation and Contract:
- 95%
- Conflict Resolution:
- 96%
- Strategy & Innovation:
- 97%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Enables Productivity
- Continually Improving Product
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Multi Channel Integration
Email Marketing Automation
Advanced Data Segmentation
Marketing Workflow Management
Mobile Marketing Management
Marketing Operations Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Availability and Quality of Training
Vendor Support
Oracle Marketing Reviews
Nina R.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jul 2021
One step further to efficiency with Oracle
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
We were interested in improving the management to attract potential customers, we tried to achieve these negotiations with Amazon Aurora, this was our first option, but we really managed to turn a potential customer into a potential buyer thanks to efficient and meaningful communication, so we wanted implement a tool that would reinforce this point since we felt it as a weakness, we wanted to have a path to sale that was perfectly controlled, I think this was what we needed to improve the follow-up to potential customers, so we used Oracle.
What is your favorite aspect of this product?
It could easily indicate that I have had a pleasant experience with the software, we have found in it a mechanism that has helped us to integrate the content that we provide to the web, the way in which we have managed through the java codes to register how our users behave and the feedback, which has begun to increase the leads in a better way. What I liked the most was the power and potential of the tool, having the advantage of being able to follow up with our clients from the first moment, that is, from who come across our content on any of our platforms, this is what digital marketing and the new tren
What do you dislike most about this product?
Our path with Oracle has been one of growth, while they have been improving and updating us too, perhaps that is why we have not noticed the flaws that the software previously had, currently the only thing that would be in disagreement would be that its interface is still designed in One way each time you want to start using a procedure seems more cumbersome than it really is, and I assure you that in the end you could avoid many of the steps that are required for the final result.
What recommendations would you give to someone considering this product?
We know that as marketing specialists we look for the best alternatives to facilitate the work of information distributions, we are always in search of having more scope, I would recommend betting on software in this way, which can facilitate emailing campaigns, which according to our bases of data will arrive effectively, having for sure an improvement in the statistics.
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Effective Service
Cons
- Vendor Friendly Policies
- Under Delivered
Felicia B.
- Role: Industry Specific Role
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Jul 2021
Marketing and sales management product
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
I have no experience from similar products in our organization.
What is your favorite aspect of this product?
Oracle Marketing Cloud has established great marketing channel in our company. It lays down plans and strategies of reaching out to potential customers through sending email marketing campaigns frequently. Planning on marketing has enabled us to develop on great plans of increasing sales and profit gains that has boosted the growth of our company.
What do you dislike most about this product?
I have not disliked anything to do with this great platform. I have not experienced any drawback from its performance.
What recommendations would you give to someone considering this product?
Our development and growth as an organization has been achieved from the contribution of this great product.
Pros
- Continually Improving Product
- Inspires Innovation
- Saves Time
- Client Friendly Policies
Silvia K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2020
Productive Oracle Marketing Package.
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
The Oracle Marketing capabilities are quite reliable.
What is your favorite aspect of this product?
Simplicity to set the software and the support its active.
What do you dislike most about this product?
Dislike there is none, everything on the tool works very easily.
What recommendations would you give to someone considering this product?
One of the major Cloud marketing software with easy features and the user can take a very short tie of period on understanding its functionality.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing