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Oracle

Oracle Marketing

Composite Score

8.4 /10

CX Score

8.7 /10

92 Reviews Write a Review

What is Oracle Marketing?

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

Company Details

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Awards & Recognition

Oracle Marketing won the following awards in the Marketing Platforms - Enterprise category

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6 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

9 Top Rated Capabilities

8 Top Rated Features

2022

Oracle Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

94 Plan to Renew

3
Since last award

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Marketing?

0% Negative

2% Neutral

98% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 88

Advanced Campaign Management

Marketing Analytics

Marketing Workflow Management

Email Marketing Automation

Advanced Data Segmentation

Marketing Operations Management

Multi Channel Integration

Mobile Marketing Management

Marketing Asset Management

Social Media Marketing Management

Community Marketing Management

Vendor Capability Ratings

Average 85

Ease of Implementation

Business Value Created

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Quality of Features

Vendor Support

Oracle Marketing Reviews

Jennifer-lee K.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2023

Best marketing automation tool.

Likeliness to Recommend

8 /10

What differentiates Oracle Marketing from other similar products?

Oracle Marketing Cloud is swiftly rising to the top of the marketing industry. I've used this tool for more than two years, and I've never been let down. I can easily use different platforms to target audiences. Because none of its rivals support a broad library of languages, Oracle Eloqua's language support is a win-win situation. Oracle Eloqua's automation features are its most important application since they make it possible to easily minimize the entire process through automated processes. Many difficult operations can be accomplished quickly, and creating emails is incredibly easy.

What is your favorite aspect of this product?

The strongest feature of Oracle Eloqua as a marketing automation software is its ease of use and ability to drive the customer campaign process based on their needs and behavior. Eloqua does all a good marketing agency needs to do.

What do you dislike most about this product?

Concerning customization, I’ve been frustrated by the suite’s restrictions, since I believe the suite’s existing features and capability cannot sufficiently handle my demands and expectations.

What recommendations would you give to someone considering this product?

Enterprises can gather and analyze customer data from a range of sources, including social media, email, and phone calls, due to the Oracle CX Cloud Suite. In order to ensure that customers receive important messaging at the most suitable times, this information can subsequently be used to personalize client interactions. There is not much Eloqua cannot do for me in terms of marketing strategies. I, therefore, suggest it.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Efficient Service

Sahil S.

Role: Sales Marketing
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2023

An amazing product to fulfil all marketing needs

Likeliness to Recommend

9 /10

What differentiates Oracle Marketing from other similar products?

It provides various customisation features and it is also a complete marketing automation platform and not just a email marketing platform.

What is your favorite aspect of this product?

Multi channel email marketing

What do you dislike most about this product?

Oracle Marketing Cloud is currently missing on features like trigger based or real time email marketing which other platforms are offering. Also, the data can be customised more when it comes to profile management.

What recommendations would you give to someone considering this product?

They can go for this product as it is vast and provides you a lot of features which other products don't at a competitive pricing.

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Cons

Less Effective Service
Wastes Time

David O.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2023

Best software for marketing

Likeliness to Recommend

9 /10

What differentiates Oracle Marketing from other similar products?

Ability to provide marketing and customer data in one platform thus making it convenient

What is your favorite aspect of this product?

It's intergration capabilities

What do you dislike most about this product?

Im very pleased with the software, no dislikes so far

What recommendations would you give to someone considering this product?

May all understand all it takes before implementing it.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Oracle Marketing

What is Oracle Marketing?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Oracle Marketing Ratings

86 Likeliness to Recommend

94 Plan to Renew

3 Since last award

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Oracle Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Community Marketing Management Branded customer communities

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Oracle Marketing Reviews

Jennifer-lee K.

Best marketing automation tool.

Likeliness to Recommend

Pros

Sahil S.

An amazing product to fulfil all marketing needs

Likeliness to Recommend

Pros

Cons

David O.

Best software for marketing

Likeliness to Recommend

Pros

Title

3
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Marketing Workflow Management

Email Marketing Automation

Advanced Data Segmentation

Marketing Operations Management

Multi Channel Integration

Mobile Marketing Management

Marketing Asset Management

Social Media Marketing Management

Community Marketing Management

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Quality of Features

Vendor Support