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Oracle

Oracle Marketing

Composite Score

8.5 /10

CX Score

8.8 /10

98 Reviews Write a Review

What is Oracle Marketing?

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

Company Details

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Awards & Recognition

Oracle Marketing won the following awards in the Marketing Platforms - Enterprise category

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6 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

9 Top Rated Capabilities

8 Top Rated Features

2022

Oracle Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

Up 1
Since last award

95 Plan to Renew

Down 2
Since last award

86 Satisfaction of Cost Relative to Value

Down 1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 97%
Negotiation and Contract:: 95%
Conflict Resolution:: 96%
Strategy & Innovation:: 97%
Service Experience:: 95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Marketing?

0% Negative

1% Neutral

99% Positive

Pros

Helps Innovate
Enables Productivity
Continually Improving Product
Reliable

Feature Ratings

Average 89

Advanced Campaign Management

Marketing Analytics

Multi Channel Integration

Email Marketing Automation

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Marketing Asset Management

Social Media Marketing Management

Community Marketing Management

Vendor Capability Ratings

Average 85

Ease of Implementation

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Availability and Quality of Training

Vendor Support

Oracle Marketing Reviews

ronald b.

Role: Finance
Industry: Finance
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Excellent integrated and most complete marketing s

Likeliness to Recommend

9 /10

What differentiates Oracle Marketing from other similar products?

This excellent marketing tool is the best and most complete integrated solution available that can launch unified and multi-channel marketing programs with all the marketing signals of the most potential customers and also current customers in a single view, the connectivity of the network the network and data characteristics to take full advantage of this tool allowing the development and deployment of applications that connect in local or cloud environments

What is your favorite aspect of this product?

I like this tool because it is the best and most integrated and complete marketing solution available to have the best multi-channel marketing programs and to be able to unify the best and all the marketing signals from the best leads and current customers in one view in one place, helping me generate greater return on digital marketing investments and thus be able to create customer loyalty through the best performance in real time during all critical campaign cycles

What do you dislike most about this product?

Everything that this tool offers us is effective and very useful demonstrating the marketing solution in order to launch programs and unify all the marketing signals from many potential clients and the other current clients in a single view so I do not dislike this tool at all

What recommendations would you give to someone considering this product?

I recommend this tool for facilitating the most integrated and complete marketing solution available in the best way, multi-channel marketing programs and unifying all marketing signals, the best potential and current customers, unifies and activates customer data by connecting with customers. behaviors, transactions and demographics of any customer across the entire experience, to make the interaction matter most to the individual, collect data from more places, empower marketers to make the most of their intuition

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jose B.

Role: Sales Marketing
Industry: Transportation
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2023

A great way to automate your marketing

Likeliness to Recommend

9 /10

What differentiates Oracle Marketing from other similar products?

You can call that in other words exclusive since unlike products the automatic report generation makes it quite correct and the other buyer interface is also of high quality.

What is your favorite aspect of this product?

The most attractive points of this instrument are the function of managing campaigns proactively through various channels, the function of achieving personalized campaign flows and the function of integrating many functionalities with third-party applications. Exceptional quality.

What recommendations would you give to someone considering this product?

One of the reasons why we propose this tool is that it is a support tool to automate your email marketing and is fully integrated with the most used social networks.

Pros

Helps Innovate
Reliable
Unique Features
Efficient Service

Samuel J.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2023

cost justified by seamless integration

Likeliness to Recommend

10 /10

What differentiates Oracle Marketing from other similar products?

personalized experience through a 360-degree view of your customer interactions

What is your favorite aspect of this product?

automatically tags images and other content for ease of discovery and reuse

What do you dislike most about this product?

a bit pricey

What recommendations would you give to someone considering this product?

great value

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Oracle Marketing

What is Oracle Marketing?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Oracle Marketing Ratings

87 Likeliness to Recommend

Up 1 Since last award

95 Plan to Renew

Down 2 Since last award

86 Satisfaction of Cost Relative to Value

Down 1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+96 Net Emotional Footprint

How much do users love Oracle Marketing?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Community Marketing Management Branded customer communities

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Oracle Marketing Reviews

ronald b.

Excellent integrated and most complete marketing s

Likeliness to Recommend

Pros

Jose B.

A great way to automate your marketing

Likeliness to Recommend

Pros

Samuel J.

cost justified by seamless integration

Likeliness to Recommend

Pros

Title

Up 1
Since last award

Down 2
Since last award

Down 1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Multi Channel Integration

Email Marketing Automation

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Marketing Asset Management

Social Media Marketing Management

Community Marketing Management

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Availability and Quality of Training

Vendor Support