What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
94 Plan to Renew
3
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Marketing Workflow Management
Email Marketing Automation
Advanced Data Segmentation
Marketing Operations Management
Multi Channel Integration
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Breadth of Features
Availability and Quality of Training
Quality of Features
Vendor Support
Oracle Marketing Reviews
Toni S.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Sep 2022
"I recommend this excellent program."
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
There are not many differences with other programs, the good thing is that it has a more affordable price and also has many functions that are very helpful.
What is your favorite aspect of this product?
Because it provides real-time analytics, this tool is ideal for social media monitoring. The straightforward interface of this program makes its use quick and painless. It's a comprehensive solution that incorporates large amounts of data for things like listening, measuring, sentiment analysis, naming key opinion leaders, and reporting. Using this information, we can determine who is listening, what they are listening for, and why they are listening. Data like this may be extremely useful when collaborating with many companies to see if you are headed in the right direction or if a course correction is in need.
What do you dislike most about this product?
I don't like how it can't track live updates, meaning we need a war room for every event to catch the buzz of the moment. Having the option to post from your mobile device is quite desirable. Having to log in to a computer can be a barrier to making timely, relevant posts, which might discourage or cause workers to miss out on opportunities to get involved.
What recommendations would you give to someone considering this product?
This application comes highly recommended by me due to the fact that it enables users to post content to a variety of social media networks with only the click of a button.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Rovert W.
- Role: Public Sector
- Industry: Consulting
- Involvement: End User of Application
Submitted Sep 2022
Robust tool for marketing automation.
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
It serves a variety of purposes for our marketing team, including grouping and categorizing particular campaigns and the associated statistics. Campaign management and content marketing particularly for such marketing division are the major business issues that Oracle Marketing Cloud solves. Since the platform is data-driven, it is ideal for quantifying client and prospective relationships, in addition to raising customer retention and conversions.
What is your favorite aspect of this product?
Knowing their clients' needs and making adjustments and discoveries in response to them are the primary reason. In Oracle Marketing Cloud, the client is in charge. 22 distinct languages are supported globally. Thanks to the entire crew, it exceeded all of our expectations. It is a full-featured package that allows you to host your website without restrictions.
What do you dislike most about this product?
I have no other issues with Oracle Marketing Cloud aside from this. They must significantly advance in these areas. Even though Oracle Marketing Cloud is a fantastic platform, it still lacks a few amazing features that, given its all-encompassing capabilities, might make it even better.
What recommendations would you give to someone considering this product?
Its email automation responses save time because we don't have to devote as much effort replying to each individual email. To gain a sense of its capabilities, one only needs to look at its advertising test automation, campaign management methods, and digital initiative implementation methods.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Alena K.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Sep 2022
"An application for marketing that works very well
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
The application is tough to use, and there are alternative options that are simpler to use. Additionally, it has a lot of functionality, which is something I appreciate; these are the two primary differences.
What is your favorite aspect of this product?
Simply said, there are a plethora of options for archiving large data sets. Collaboration on group projects is greatly facilitated when all members have access to the same substantial files. The platform's accessibility to a wide range of development resources enhances users' already impressive capacity for task-switching. The ability to save the photographs, videos, documents, and other information along with the analytical data of social networking platforms is wonderful.
What do you dislike most about this product?
The technology is too "retro" for my taste. It's fantastic for storing and creating, but the website seems like it was built in the early 2010s and hasn't been updated since then. Even if its sluggishness is justified by its large storage space, I still think it should move at a more leisurely pace given its intended use.
What recommendations would you give to someone considering this product?
I would recommend this application to others since it packs in so many useful features that one would describe them as being overpowering.
Pros
- Reliable
- Unique Features
- Efficient Service
- Saves Time