Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
Oracle Marketing Logo
Oracle Marketing Logo
Oracle

Oracle Marketing

Composite Score
8.4 /10
CX Score
8.7 /10
Category
Oracle Marketing
8.4 /10

What is Oracle Marketing?

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Oracle Marketing won the following awards in the Marketing Platforms - Enterprise category

Filter By

Oracle Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

94 Plan to Renew

3
Since last award

87 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Marketing?

0% Negative
2% Neutral
98% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 88

Advanced Campaign Management

90

Marketing Analytics

88

Marketing Workflow Management

88

Email Marketing Automation

88

Advanced Data Segmentation

87

Marketing Operations Management

87

Multi Channel Integration

87

Mobile Marketing Management

86

Marketing Asset Management

85

Social Media Marketing Management

84

Community Marketing Management

84

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Business Value Created

87

Ease of Customization

86

Ease of IT Administration

86

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Ease of Data Integration

84

Breadth of Features

84

Availability and Quality of Training

84

Quality of Features

83

Vendor Support

82

Oracle Marketing Reviews

Toni S.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"I recommend this excellent program."

Likeliness to Recommend

7 /10

What differentiates Oracle Marketing from other similar products?

There are not many differences with other programs, the good thing is that it has a more affordable price and also has many functions that are very helpful.

What is your favorite aspect of this product?

Because it provides real-time analytics, this tool is ideal for social media monitoring. The straightforward interface of this program makes its use quick and painless. It's a comprehensive solution that incorporates large amounts of data for things like listening, measuring, sentiment analysis, naming key opinion leaders, and reporting. Using this information, we can determine who is listening, what they are listening for, and why they are listening. Data like this may be extremely useful when collaborating with many companies to see if you are headed in the right direction or if a course correction is in need.

What do you dislike most about this product?

I don't like how it can't track live updates, meaning we need a war room for every event to catch the buzz of the moment. Having the option to post from your mobile device is quite desirable. Having to log in to a computer can be a barrier to making timely, relevant posts, which might discourage or cause workers to miss out on opportunities to get involved.

What recommendations would you give to someone considering this product?

This application comes highly recommended by me due to the fact that it enables users to post content to a variety of social media networks with only the click of a button.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Rovert W.

  • Role: Public Sector
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Robust tool for marketing automation.

Likeliness to Recommend

10 /10

What differentiates Oracle Marketing from other similar products?

It serves a variety of purposes for our marketing team, including grouping and categorizing particular campaigns and the associated statistics. Campaign management and content marketing particularly for such marketing division are the major business issues that Oracle Marketing Cloud solves. Since the platform is data-driven, it is ideal for quantifying client and prospective relationships, in addition to raising customer retention and conversions.

What is your favorite aspect of this product?

Knowing their clients' needs and making adjustments and discoveries in response to them are the primary reason. In Oracle Marketing Cloud, the client is in charge. 22 distinct languages are supported globally. Thanks to the entire crew, it exceeded all of our expectations. It is a full-featured package that allows you to host your website without restrictions.

What do you dislike most about this product?

I have no other issues with Oracle Marketing Cloud aside from this. They must significantly advance in these areas. Even though Oracle Marketing Cloud is a fantastic platform, it still lacks a few amazing features that, given its all-encompassing capabilities, might make it even better.

What recommendations would you give to someone considering this product?

Its email automation responses save time because we don't have to devote as much effort replying to each individual email. To gain a sense of its capabilities, one only needs to look at its advertising test automation, campaign management methods, and digital initiative implementation methods.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Alena K.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"An application for marketing that works very well

Likeliness to Recommend

6 /10

What differentiates Oracle Marketing from other similar products?

The application is tough to use, and there are alternative options that are simpler to use. Additionally, it has a lot of functionality, which is something I appreciate; these are the two primary differences.

What is your favorite aspect of this product?

Simply said, there are a plethora of options for archiving large data sets. Collaboration on group projects is greatly facilitated when all members have access to the same substantial files. The platform's accessibility to a wide range of development resources enhances users' already impressive capacity for task-switching. The ability to save the photographs, videos, documents, and other information along with the analytical data of social networking platforms is wonderful.

What do you dislike most about this product?

The technology is too "retro" for my taste. It's fantastic for storing and creating, but the website seems like it was built in the early 2010s and hasn't been updated since then. Even if its sluggishness is justified by its large storage space, I still think it should move at a more leisurely pace given its intended use.

What recommendations would you give to someone considering this product?

I would recommend this application to others since it packs in so many useful features that one would describe them as being overpowering.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Saves Time
Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019