What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceOracle Marketing Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Oracle Marketing.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
Up
1
Since last award
95 Plan to Renew
Down
2
Since last award
86 Satisfaction of Cost Relative to Value
Down
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 97%
- Negotiation and Contract:
- 95%
- Conflict Resolution:
- 95%
- Strategy & Innovation:
- 97%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Enables Productivity
- Continually Improving Product
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Multi Channel Integration
Email Marketing Automation
Advanced Data Segmentation
Marketing Workflow Management
Marketing Operations Management
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Breadth of Features
Quality of Features
Availability and Quality of Training
Vendor Support
Oracle Marketing Reviews
Rohit S.
- Role: Consultant
- Industry: Engineering
- Involvement: End User of Application
Submitted Jul 2022
Recommend this product
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
Pricing tier
What is your favorite aspect of this product?
Extensive options
What do you dislike most about this product?
Difficult to integrate
What recommendations would you give to someone considering this product?
Improve scenario to integrate
Pros
- Generous Negotitation
- Includes Product Enhancements
- Enables Productivity
- Trustworthy
Cons
- Less Respectful
- Less Friendly Negotiation
Ebony'Oot V.
- Role: Industry Specific Role
- Industry: Healthcare
- Involvement: End User of Application
Submitted Jul 2022
Automation tool for B2C marketing
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
Oracle has several modules that we utilize for various tasks, such as managing emails internally and externally and running pitches. The tools enable targeting and assist us in creating contextually relevant digital marketing campaigns for all internal and external clients. Because of the already-existing relationship with Oracle, this product was chosen, and adding another product suite was an easy integration decision.
What is your favorite aspect of this product?
Fantastic business-wide integrations enable a single view of the contact, a fluid user experience, and a good, non-pushy sales process. The capacity to implement complex prompted campaign automation and personalization and trigger reporting. We can develop individualized payroll-related marketing campaigns and messages with the platform's cross-platform, advanced intelligence delivered at scale. It includes excellent tools for managing your marketing objectives. It includes excellent tools for managing your marketing objectives.
What do you dislike most about this product?
We had to swap out our integrators because the first one was insufficient. Configuring reports can be a little challenging. Being new, not much has happened thus far. They might be able to add a few more features. They can also modify or enhance their support model. Options for Localized Search Limited functionality of mass update, non-advanced XML code
What recommendations would you give to someone considering this product?
Better email marketing tool with proper scheduling and tool integration. It's beneficial to develop new products. It is a valuable tool for both content and digital marketing design. Oracle offers management and insight into all marketing interactions, making it a differentiated customer experience. Oracle is the top-of-the-line option for utilizing all of our data to build client journeys.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Sally N.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jul 2022
Great product for prospect profiling
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
To gain insight into what appeals to each customer, we were able to create a preference center where customers can indicate areas of interest. That data provides tobust insight into what each customer wants, and enbales us to tailor content and personalize interactions
What is your favorite aspect of this product?
Fast, automated way to segment customers lists on the fly. From nurturing and customer retention all the way to social media, my team is now able to launch, manage and monitor campaigns easily
What do you dislike most about this product?
Apart from the few initial technical issues that were sorted by the support team, I have no other dislike for this solution
What recommendations would you give to someone considering this product?
Anyone using this product is able to maximize their efforts by putting precise metrics behind everything they do, which results in tighter collaboration between sales and marketing
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing