What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Marketing Workflow Management
Email Marketing Automation
Advanced Data Segmentation
Marketing Operations Management
Multi Channel Integration
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Breadth of Features
Availability and Quality of Training
Vendor Support
Oracle Marketing Reviews
Felicia B.
- Role: Industry Specific Role
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Jul 2021
Marketing and sales management product
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
I have no experience from similar products in our organization.
What is your favorite aspect of this product?
Oracle Marketing Cloud has established great marketing channel in our company. It lays down plans and strategies of reaching out to potential customers through sending email marketing campaigns frequently. Planning on marketing has enabled us to develop on great plans of increasing sales and profit gains that has boosted the growth of our company.
What do you dislike most about this product?
I have not disliked anything to do with this great platform. I have not experienced any drawback from its performance.
What recommendations would you give to someone considering this product?
Our development and growth as an organization has been achieved from the contribution of this great product.
Pros
- Continually Improving Product
- Inspires Innovation
- Saves Time
- Client Friendly Policies
Silvia K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2020
Productive Oracle Marketing Package.
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
The Oracle Marketing capabilities are quite reliable.
What is your favorite aspect of this product?
Simplicity to set the software and the support its active.
What do you dislike most about this product?
Dislike there is none, everything on the tool works very easily.
What recommendations would you give to someone considering this product?
One of the major Cloud marketing software with easy features and the user can take a very short tie of period on understanding its functionality.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Gianna M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2020
Easy Email Marketing Automation Tool.
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
Very simple adapting to the tool functions.
What is your favorite aspect of this product?
Marketing analytics and the campaign management.
What do you dislike most about this product?
No detected usability errors on the software.
What recommendations would you give to someone considering this product?
Great Oracle tool for marketing management and the tool interface is easy to learn.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing