What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Marketing Workflow Management
Email Marketing Automation
Advanced Data Segmentation
Marketing Operations Management
Multi Channel Integration
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Breadth of Features
Availability and Quality of Training
Vendor Support
Oracle Marketing Reviews
Jennifer-lee K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jul 2023
Best marketing automation tool.
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
Oracle Marketing Cloud is swiftly rising to the top of the marketing industry. I've used this tool for more than two years, and I've never been let down. I can easily use different platforms to target audiences. Because none of its rivals support a broad library of languages, Oracle Eloqua's language support is a win-win situation. Oracle Eloqua's automation features are its most important application since they make it possible to easily minimize the entire process through automated processes. Many difficult operations can be accomplished quickly, and creating emails is incredibly easy.
What is your favorite aspect of this product?
The strongest feature of Oracle Eloqua as a marketing automation software is its ease of use and ability to drive the customer campaign process based on their needs and behavior. Eloqua does all a good marketing agency needs to do.
What do you dislike most about this product?
Concerning customization, I’ve been frustrated by the suite’s restrictions, since I believe the suite’s existing features and capability cannot sufficiently handle my demands and expectations.
What recommendations would you give to someone considering this product?
Enterprises can gather and analyze customer data from a range of sources, including social media, email, and phone calls, due to the Oracle CX Cloud Suite. In order to ensure that customers receive important messaging at the most suitable times, this information can subsequently be used to personalize client interactions. There is not much Eloqua cannot do for me in terms of marketing strategies. I, therefore, suggest it.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Efficient Service
Sahil S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2023
An amazing product to fulfil all marketing needs
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
It provides various customisation features and it is also a complete marketing automation platform and not just a email marketing platform.
What is your favorite aspect of this product?
Multi channel email marketing
What do you dislike most about this product?
Oracle Marketing Cloud is currently missing on features like trigger based or real time email marketing which other platforms are offering. Also, the data can be customised more when it comes to profile management.
What recommendations would you give to someone considering this product?
They can go for this product as it is vast and provides you a lot of features which other products don't at a competitive pricing.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Cons
- Less Effective Service
- Wastes Time
David O.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Apr 2023
Best software for marketing
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
Ability to provide marketing and customer data in one platform thus making it convenient
What is your favorite aspect of this product?
It's intergration capabilities
What do you dislike most about this product?
Im very pleased with the software, no dislikes so far
What recommendations would you give to someone considering this product?
May all understand all it takes before implementing it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing