What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Marketing Workflow Management
Email Marketing Automation
Advanced Data Segmentation
Marketing Operations Management
Multi Channel Integration
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Breadth of Features
Availability and Quality of Training
Vendor Support
Oracle Marketing Reviews
Roberta G.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Sep 2022
Ideal for digital marketing needs
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
I can now connect every customer interaction and experience with our business across multiple channels with Oracle Marketing Cloud. The level of marketing precision Oracle Marketing Cloud provides helps the company in building more genuine and memorable customer interactions
What is your favorite aspect of this product?
Customizing each channel, integrating datasets and analyzing campaign performance at each point in the customer relationship are my favorite aspects of the Oracle Marketing Cloud
What do you dislike most about this product?
Oracle should put AI and machine learning within reach without a lot of extra work or expertise on the customers' part to bring a higher level of automation to a set of tasks
What recommendations would you give to someone considering this product?
If you are planning to actively and consistently connect with your leads and prospects, Oracle Marketing Cloud sets you up to design effective marketing campaigns as well as to track their performance.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rohit S.
- Role: Consultant
- Industry: Engineering
- Involvement: End User of Application
Submitted Jul 2022
Recommend this product
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
Pricing tier
What is your favorite aspect of this product?
Extensive options
What do you dislike most about this product?
Difficult to integrate
What recommendations would you give to someone considering this product?
Improve scenario to integrate
Pros
- Generous Negotitation
- Includes Product Enhancements
- Enables Productivity
- Trustworthy
Cons
- Less Respectful
- Less Friendly Negotiation
Haroe F.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
The best tool for multichannel marketing
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
Our company has benefited from Oracle's help in managing and carrying out sales pitches and lead management through active campaigns on an automated, secure, and tech-friendly. This tool is used to manage and solve customer marketing objectives. It performs admirably and makes managing and controlling your marketing efforts simple. Oracle's support for this is likewise excellent.
What is your favorite aspect of this product?
The function improves marketers' insights, allowing them to boost ROI by concentrating on website features that have the biggest effects on user experience. Oracle marketers may better understand Oracle experience, behavior, and traffic. Its layout and automation platform which is extremely useful from a marketing standpoint. Additionally, email is more effective for marketing communications with internal and external users. Layouts, email reports, and layouts are simple to create.
What do you dislike most about this product?
The marketing team would like certain features in this product. Thus we had to turn to some outside suppliers or consultants to create a unique solution. The price is high, but that is probably to be expected. Event-based trigger setup may not be as simple as with specific tools, and loading times may be faster.
What recommendations would you give to someone considering this product?
Through various technologies, Oracle Marketing Cloud enables us to recruit and reach the target audience. It is efficient, simple to use, and gets more information from the intended audience. The business provides high-quality services and stands behind the goods and labor it provides. We could provide more on pushes.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features