Oracle Marketing

What differentiates Oracle Marketing from other similar products?

Oracle has several modules that we utilize for various tasks, such as managing emails internally and externally and running pitches. The tools enable targeting and assist us in creating contextually relevant digital marketing campaigns for all internal and external clients. Because of the already-existing relationship with Oracle, this product was chosen, and adding another product suite was an easy integration decision.

What is your favorite aspect of this product?

Fantastic business-wide integrations enable a single view of the contact, a fluid user experience, and a good, non-pushy sales process. The capacity to implement complex prompted campaign automation and personalization and trigger reporting. We can develop individualized payroll-related marketing campaigns and messages with the platform's cross-platform, advanced intelligence delivered at scale. It includes excellent tools for managing your marketing objectives. It includes excellent tools for managing your marketing objectives.

What do you dislike most about this product?

We had to swap out our integrators because the first one was insufficient. Configuring reports can be a little challenging. Being new, not much has happened thus far. They might be able to add a few more features. They can also modify or enhance their support model. Options for Localized Search Limited functionality of mass update, non-advanced XML code

What recommendations would you give to someone considering this product?

Better email marketing tool with proper scheduling and tool integration. It's beneficial to develop new products. It is a valuable tool for both content and digital marketing design. Oracle offers management and insight into all marketing interactions, making it a differentiated customer experience. Oracle is the top-of-the-line option for utilizing all of our data to build client journeys.

What differentiates Oracle Marketing from other similar products?

To gain insight into what appeals to each customer, we were able to create a preference center where customers can indicate areas of interest. That data provides tobust insight into what each customer wants, and enbales us to tailor content and personalize interactions

What is your favorite aspect of this product?

Fast, automated way to segment customers lists on the fly. From nurturing and customer retention all the way to social media, my team is now able to launch, manage and monitor campaigns easily

What do you dislike most about this product?

Apart from the few initial technical issues that were sorted by the support team, I have no other dislike for this solution

What recommendations would you give to someone considering this product?

Anyone using this product is able to maximize their efforts by putting precise metrics behind everything they do, which results in tighter collaboration between sales and marketing

What differentiates Oracle Marketing from other similar products?

A powerful set of tools and capabilities that can be used by any enterprise client to run complex campaigns - Once set up, creating email campaigns for multiple digital transformation programs that I've been running and leading from multiple teams within our organization became much easier thanks to the improved user interface. We can run targeted, cross-channel campaigns using the platform because it allows us to integrate product and marketing initiatives.

What is your favorite aspect of this product?

Oracle's Marketing Cloud was used by me in a package. With Oracle's user-friendly interface and troubleshooting, users were able to seamlessly transition from their old system. In general, I'm pleased with this software. We use it to manage our email marketing campaigns, so I can say that its email marketing capabilities are unparalleled. Online activity can be tracked in a variety of ways.

What do you dislike most about this product?

Reports must be more thorough and accurate, including every last nuance and the exportation of Data is Limited.

What recommendations would you give to someone considering this product?

Makes it possible during and after marketing campaigns to track the progress of leads that have been nurtured. Group customers based on their requests, locations, preferences, and other important criteria, using real-time analytics and advanced intelligence (AI). For a specific audience, tailor your message accordingly. I recommend trying it for the above.