Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
Quantcast Platform Logo
Quantcast Platform Logo
Quantcast Corp

Quantcast Platform

8.2 /10
Category
Quantcast Platform
8.2 /10

What is Quantcast Platform?

Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Quantcast Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.

93 Likeliness to Recommend

100 Plan to Renew

95 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+100 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Quantcast Platform?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 90

Role-Based Access Controls

100

Audience Segmentation

100

Data Management Platform Capabilities

90

Advertisement Placement

90

Advertisement Content Curation

90

Audience Identification

90

Supply-Side Capabilities

85

Demand-Side Capabilities

85

MarTech Ecosystem integration

85

Advertisement Reporting

85

Vendor Capability Ratings

Average 91

Product Strategy and Rate of Improvement

100

Availability and Quality of Training

95

Ease of IT Administration

95

Usability and Intuitiveness

95

Vendor Support

95

Breadth of Features

90

Ease of Implementation

90

Quality of Features

90

Business Value Created

85

Ease of Customization

85

Ease of Data Integration

85

Quantcast Platform Reviews

Khalil R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Superb tool for gauging audience

Likeliness to Recommend

10 /10

What differentiates Quantcast Platform from other similar products?

Being able to acquire a very genuine accuracy when it comes to go to market and generate our services or campaigns, we rely on the capabilities that Quantcast gives us to access data about the visits we receive on our website and the frequency with which they return to it.

What is your favorite aspect of this product?

Quantcast allows us to gauge the size of our audience, is offered in a wide range of payment levels to suit different existing businesses and provides us with very revealing market data that takes into account aspects such as consumer demographics and buying patterns. In short, this program streamlines the process of implementing sales strategies by providing us with the tools we need to meet the needs of our customers and consumers.

What do you dislike most about this product?

On one occasion we were missing some data graphs but this could be due to a technical glitch at the time, and the tool does not work very well with the development of team activities, which greatly restricts its use for management in some departments.

What recommendations would you give to someone considering this product?

Quantcast is a real and accurate solution that can help your company grow strategically and measurably, improve your dashboards and provide you with critical data in real time. It helps us monitor how often people are using our website and mobile apps, how effective our marketing strategies are, and what kind of information we can gather about potential customers to better meet their needs and provide them with a satisfying experience.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Ricardo P.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

An easy tool to work with

Likeliness to Recommend

9 /10

What differentiates Quantcast Platform from other similar products?

Unlike other tools, I can say that it is unique since its advertising platform has updated data that is extremely easy to understand. In addition, this platform is in charge of managing all the campaigns where a general public is found, which makes it very powerful.

What is your favorite aspect of this product?

What I like most about this tool is that in all the campaigns that we have used this tool the result has been excellent, so we are very comfortable

What do you dislike most about this product?

Since we have been using it, we have not found any fault with the product; rather, we are very comfortable with this tool and we have not encountered any difficulties.

What recommendations would you give to someone considering this product?

One of the reasons why we would recommend this tool is because of its fascinating customer support, and that it is ideal for our marketing specialists.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Effective Service

Arturo Z.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Adapts to changes

Likeliness to Recommend

9 /10

What differentiates Quantcast Platform from other similar products?

It adapts to changes in customer preferences and it is something that I like and makes it different because it is not only a tool as a workplace, but it constantly adapts to be more specific and more flexible. Few tools tend to have so many versatility like this tool

What is your favorite aspect of this product?

The management of advertising with this tool is quite good and complete, I like it because in general it works oriented towards consumer preferences, it is a complete advertising management and marketing measurement system, it groups functionalities that help to achieve objectives much faster. also works with different platforms and sites

What do you dislike most about this product?

I have no problems I like it

What recommendations would you give to someone considering this product?

My professional recommendation is based on my good experience and it is something that can be verified in different testimonials.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019