What is Quantcast Platform?
Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
93 Likeliness to Recommend
100 Plan to Renew
95 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+100 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Quantcast Platform?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Role-Based Access Controls
Audience Segmentation
Data Management Platform Capabilities
Advertisement Placement
Advertisement Content Curation
Audience Identification
Supply-Side Capabilities
Demand-Side Capabilities
MarTech Ecosystem integration
Advertisement Reporting
Vendor Capability Ratings
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Breadth of Features
Ease of Implementation
Quality of Features
Business Value Created
Ease of Customization
Ease of Data Integration
Quantcast Platform Reviews
Khalil R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
Superb tool for gauging audience
Likeliness to Recommend
What differentiates Quantcast Platform from other similar products?
Being able to acquire a very genuine accuracy when it comes to go to market and generate our services or campaigns, we rely on the capabilities that Quantcast gives us to access data about the visits we receive on our website and the frequency with which they return to it.
What is your favorite aspect of this product?
Quantcast allows us to gauge the size of our audience, is offered in a wide range of payment levels to suit different existing businesses and provides us with very revealing market data that takes into account aspects such as consumer demographics and buying patterns. In short, this program streamlines the process of implementing sales strategies by providing us with the tools we need to meet the needs of our customers and consumers.
What do you dislike most about this product?
On one occasion we were missing some data graphs but this could be due to a technical glitch at the time, and the tool does not work very well with the development of team activities, which greatly restricts its use for management in some departments.
What recommendations would you give to someone considering this product?
Quantcast is a real and accurate solution that can help your company grow strategically and measurably, improve your dashboards and provide you with critical data in real time. It helps us monitor how often people are using our website and mobile apps, how effective our marketing strategies are, and what kind of information we can gather about potential customers to better meet their needs and provide them with a satisfying experience.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Unique Features
Ricardo P.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: IT Leader or Manager
Submitted Mar 2023
An easy tool to work with
Likeliness to Recommend
What differentiates Quantcast Platform from other similar products?
Unlike other tools, I can say that it is unique since its advertising platform has updated data that is extremely easy to understand. In addition, this platform is in charge of managing all the campaigns where a general public is found, which makes it very powerful.
What is your favorite aspect of this product?
What I like most about this tool is that in all the campaigns that we have used this tool the result has been excellent, so we are very comfortable
What do you dislike most about this product?
Since we have been using it, we have not found any fault with the product; rather, we are very comfortable with this tool and we have not encountered any difficulties.
What recommendations would you give to someone considering this product?
One of the reasons why we would recommend this tool is because of its fascinating customer support, and that it is ideal for our marketing specialists.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Effective Service
Arturo Z.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Adapts to changes
Likeliness to Recommend
What differentiates Quantcast Platform from other similar products?
It adapts to changes in customer preferences and it is something that I like and makes it different because it is not only a tool as a workplace, but it constantly adapts to be more specific and more flexible. Few tools tend to have so many versatility like this tool
What is your favorite aspect of this product?
The management of advertising with this tool is quite good and complete, I like it because in general it works oriented towards consumer preferences, it is a complete advertising management and marketing measurement system, it groups functionalities that help to achieve objectives much faster. also works with different platforms and sites
What do you dislike most about this product?
I have no problems I like it
What recommendations would you give to someone considering this product?
My professional recommendation is based on my good experience and it is something that can be verified in different testimonials.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing