What is Quantcast Platform?
Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
93 Likeliness to Recommend
100 Plan to Renew
95 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+100 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Quantcast Platform?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Role-Based Access Controls
Audience Segmentation
Data Management Platform Capabilities
Advertisement Placement
Advertisement Content Curation
Audience Identification
Supply-Side Capabilities
Demand-Side Capabilities
MarTech Ecosystem integration
Advertisement Reporting
Vendor Capability Ratings
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Breadth of Features
Ease of Implementation
Quality of Features
Business Value Created
Ease of Customization
Ease of Data Integration
Quantcast Platform Reviews
Matias L.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Data Protection Consents with Quantcast Platform
Likeliness to Recommend
What differentiates Quantcast Platform from other similar products?
The really clear and intuitive cookie selection and data protection dialogs provided by Quantcast Platform for integration in the company's own web properties have a particularly modern and attractive appearance. They can also be easily integrated into the company's own applications by using SDKs provided by Quantcast. This results in their own brand having a contemporary and professional appearance. Without having to consult attorneys and TI experts, it is now possible for businesses to comply with the requirements of the Reglamento General de Protección de Datos Europeo, which was introduced a few years ago.
What is your favorite aspect of this product?
Has now also been translated to German law. Without the Quantcast platform, businesses could have implemented it on their own web pages, but it would have been a significant challenge to integrate it into business applications so soon. I like working with Quantcast because they send real, knowledgeable employees to our aid when we have specific issues. The usage is fairly simple, and one is quickly using the tool. We greatly benefit from the data preparation, "who has zugestimmt, who has rejected," in order to gain more knowledge about website visitors. We use Quantcast for DSGVO-compliant websites and their cookie consent.
What do you dislike most about this product?
Quantcast Platform versus A goal of the company would be for the privacy selection fields that Quantcast Platform offers users to integrate in a more customized way into the design of the company's own app for mobile operating systems, so that they no longer stand out from other app sections in any way. As a result, the user's perception of the company's apps and, consequently, its own brand names, would be strengthened without a doubt. The user interface could use some improvement, and I would welcome more options for how to present the information to the users. This is a minor criticism, though, as most people are obviously not reading.
What recommendations would you give to someone considering this product?
The tool was very easy to implement, and it has good documentation. Without any major issues, we were able to accomplish what we set out to do. The users can fairly easily express their approval or disapproval of cookies without being significantly perturbed. Thus, Quantcast achieves its intended results. Consent Management is made very simple by Quantcast, which greatly simplifies the work. In terms of technical implementation, Quantcast is simple to use. Immediately after a decision has been made via the pop-up, the appropriate events are launched, allowing users to either load new scripts or not.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Hernan V.
- Role: Human Resources
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2022
Quantcast: perfect software to know our audience
Likeliness to Recommend
What differentiates Quantcast Platform from other similar products?
We use this software to know the behavior of the public in the different campaigns we carry out, as well as those who enter our website and social networks. Its metrics and analytics are accurate and with precise data that help us to work on the negative aspects and continue with those that yield positive results.
What is your favorite aspect of this product?
I love the detail of each data that the software provides, because it allows us to know the number of users of our networks, website and applications, in addition, their gender, sex and a host of data that are necessary to know in depth our audience. We can also see the data of our competitors and take advantage of that.
What do you dislike most about this product?
I only have two complaints about this program, the first is its cost, with each update is a different price, so each time it becomes more difficult for us to use it and the second is that it is not as intuitive as I would like, of course we learned to use it, but it took time for training.
What recommendations would you give to someone considering this product?
We highly recommend this software, because although its cost could be intimidating, it is the most complete software to know the tastes of customers and avoid future mistakes in marketing campaigns, this way we are sure that what we offer to our customers will like it and they will buy it.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features