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Quantcast Platform Logo
Quantcast Platform Logo
Quantcast Corp

Quantcast Platform

8.2 /10
Category
Quantcast Platform
8.2 /10

What is Quantcast Platform?

Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth.

Company Details


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Quantcast Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.

93 Likeliness to Recommend

100 Plan to Renew

95 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+100 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Quantcast Platform?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 90

Role-Based Access Controls

100

Audience Segmentation

100

Data Management Platform Capabilities

90

Advertisement Placement

90

Advertisement Content Curation

90

Audience Identification

90

Supply-Side Capabilities

85

Demand-Side Capabilities

85

MarTech Ecosystem integration

85

Advertisement Reporting

85

Vendor Capability Ratings

Average 91

Product Strategy and Rate of Improvement

100

Availability and Quality of Training

95

Ease of IT Administration

95

Usability and Intuitiveness

95

Vendor Support

95

Breadth of Features

90

Ease of Implementation

90

Quality of Features

90

Business Value Created

85

Ease of Customization

85

Ease of Data Integration

85

Quantcast Platform Reviews

Matias L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Data Protection Consents with Quantcast Platform

Likeliness to Recommend

10 /10

What differentiates Quantcast Platform from other similar products?

The really clear and intuitive cookie selection and data protection dialogs provided by Quantcast Platform for integration in the company's own web properties have a particularly modern and attractive appearance. They can also be easily integrated into the company's own applications by using SDKs provided by Quantcast. This results in their own brand having a contemporary and professional appearance. Without having to consult attorneys and TI experts, it is now possible for businesses to comply with the requirements of the Reglamento General de Protección de Datos Europeo, which was introduced a few years ago.

What is your favorite aspect of this product?

Has now also been translated to German law. Without the Quantcast platform, businesses could have implemented it on their own web pages, but it would have been a significant challenge to integrate it into business applications so soon. I like working with Quantcast because they send real, knowledgeable employees to our aid when we have specific issues. The usage is fairly simple, and one is quickly using the tool. We greatly benefit from the data preparation, "who has zugestimmt, who has rejected," in order to gain more knowledge about website visitors. We use Quantcast for DSGVO-compliant websites and their cookie consent.

What do you dislike most about this product?

Quantcast Platform versus A goal of the company would be for the privacy selection fields that Quantcast Platform offers users to integrate in a more customized way into the design of the company's own app for mobile operating systems, so that they no longer stand out from other app sections in any way. As a result, the user's perception of the company's apps and, consequently, its own brand names, would be strengthened without a doubt. The user interface could use some improvement, and I would welcome more options for how to present the information to the users. This is a minor criticism, though, as most people are obviously not reading.

What recommendations would you give to someone considering this product?

The tool was very easy to implement, and it has good documentation. Without any major issues, we were able to accomplish what we set out to do. The users can fairly easily express their approval or disapproval of cookies without being significantly perturbed. Thus, Quantcast achieves its intended results. Consent Management is made very simple by Quantcast, which greatly simplifies the work. In terms of technical implementation, Quantcast is simple to use. Immediately after a decision has been made via the pop-up, the appropriate events are launched, allowing users to either load new scripts or not.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Hernan V.

  • Role: Human Resources
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Quantcast: perfect software to know our audience

Likeliness to Recommend

9 /10

What differentiates Quantcast Platform from other similar products?

We use this software to know the behavior of the public in the different campaigns we carry out, as well as those who enter our website and social networks. Its metrics and analytics are accurate and with precise data that help us to work on the negative aspects and continue with those that yield positive results.

What is your favorite aspect of this product?

I love the detail of each data that the software provides, because it allows us to know the number of users of our networks, website and applications, in addition, their gender, sex and a host of data that are necessary to know in depth our audience. We can also see the data of our competitors and take advantage of that.

What do you dislike most about this product?

I only have two complaints about this program, the first is its cost, with each update is a different price, so each time it becomes more difficult for us to use it and the second is that it is not as intuitive as I would like, of course we learned to use it, but it took time for training.

What recommendations would you give to someone considering this product?

We highly recommend this software, because although its cost could be intimidating, it is the most complete software to know the tastes of customers and avoid future mistakes in marketing campaigns, this way we are sure that what we offer to our customers will like it and they will buy it.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features
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