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Twilio

SendGrid Email Marketing

Composite Score

8.8 /10

CX Score

9.0 /10

63 Reviews Write a Review

What is SendGrid Email Marketing?

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

Company Details

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Awards & Recognition

SendGrid Email Marketing won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

11 Top Rated Features

2023

0 Top Rated Capabilities

8 Top Rated Features

2022

SendGrid Email Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SendGrid Email Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

95 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SendGrid Email Marketing?

4% Negative

5% Neutral

91% Positive

Pros

Acts with Integrity
Efficient Service
Performance Enhancing
Generous Negotitation

Feature Ratings

Average 86

Email Delivery

Mobile Optimized

A/B Testing

Auto-Responders

Campaign Management

Basic Reporting and Analytics

Dynamic Content

Surveys and Polling

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Average 83

Business Value Created

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

SendGrid Email Marketing Reviews

Ali K.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2022

Email sending with easy integration.

Likeliness to Recommend

10 /10

What differentiates SendGrid Email Marketing from other similar products?

Sendgrid is one of the most successful services in its field. It can be used quickly in web projects with its very easy integration facility. Sendgrid is a powerful email delivery application with high sendability rates.

What is your favorite aspect of this product?

My favorite feature of Sendgrid is its large user base, very nice and detailed documentation and easy integration. Probably all options have been considered and documented for use in all kinds of projects.

What do you dislike most about this product?

It can't be said that I don't like it too much, but I think the only minus is that the daily email sending limit is low in the free version.

What recommendations would you give to someone considering this product?

If you do not want to deal with setting up a mail server for your web projects, if you want to send mail in a safe, practical and cheap way, sendgrid will be ideal for you.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ava T.

Role: Operations
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2022

Sendgrid brings our marketing potential to life.

Likeliness to Recommend

10 /10

What differentiates SendGrid Email Marketing from other similar products?

Sendgrid gives us the right statistical data , which we rely on to measure the impact of our newsletters and email marketing initiatives, with the end goal of identifying what works and what isn't working.

What is your favorite aspect of this product?

Integrations with third party software platforms , mobile optimized templates and prompt support are aspects of Sendgrid, I have come to love.

What do you dislike most about this product?

Sendgrid is a technical email marketing platform to use. This often translates to a slow learning curve for persons who are have had no major previous experiences using an advanced email marketing platform.

What recommendations would you give to someone considering this product?

I do not think there is a better way to interact at scale with thousands of emails through newsletters or transactional emails , than Sendgrid.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Frances W.

Role: Operations
Industry: Biotechnology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

We achieve more by doing less with Sendgrid.

Likeliness to Recommend

10 /10

What differentiates SendGrid Email Marketing from other similar products?

Sendgrid provides a unique email marketing automation experience, which we rely upon to connect with large numbers of sales prospects at once. With Sendgrid, we are basically using triggers to determine when best to engage customers and basically achieving more by doing less.

What is your favorite aspect of this product?

Sendgrid provides useful guide data , otherwise known as analytics for all email campaigns. We have come to rely on Sendgrids analytical data to identify the effectiveness and shortfalls of all aspects , of our email campaigns.

What do you dislike most about this product?

I have nothing to criticize about Sendgrid. It is heads over any email marketing platform I have used.

What recommendations would you give to someone considering this product?

For the needs of my organisation, I think Sendgrid has been very effective.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

SendGrid Email Marketing

What is SendGrid Email Marketing?

Company Details

Need Assistance?

Awards & Recognition

SendGrid Email Marketing Ratings

87 Likeliness to Recommend

95 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love SendGrid Email Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SendGrid Email Marketing Reviews

Ali K.

Email sending with easy integration.

Likeliness to Recommend

Pros

Ava T.

Sendgrid brings our marketing potential to life.

Likeliness to Recommend

Pros

Frances W.

We achieve more by doing less with Sendgrid.

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Email Delivery

Mobile Optimized

A/B Testing

Auto-Responders

Campaign Management

Basic Reporting and Analytics

Dynamic Content

Surveys and Polling

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training