What is SendGrid Email Marketing?
Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
95 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SendGrid Email Marketing?
Pros
- Acts with Integrity
- Efficient Service
- Performance Enhancing
- Generous Negotitation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Mobile Optimized
A/B Testing
Auto-Responders
Campaign Management
Basic Reporting and Analytics
Dynamic Content
Surveys and Polling
Segmentation
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Business Value Created
Ease of IT Administration
Vendor Support
Quality of Features
Ease of Data Integration
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
SendGrid Email Marketing Reviews
Rimsha K.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
Email marketing on steroids.
Likeliness to Recommend
What differentiates SendGrid Email Marketing from other similar products?
Sendgrid practically takes engagement with customers beyond just email newsletters. We are successfully reaching customers with our marketing content via instant messengers such as Whatsapp and even through sms.
What is your favorite aspect of this product?
Sendgrid enable us bring automation into our email marketing engagement with customers and sales leads. By using Sendgrid automation, we have successfully set triggers to initiate personal engagements with specific customers and sales leads who meet certain criteria. This has improved our sales numbers and saved us a lot of time as well.
What do you dislike most about this product?
Sendgrid is an hugely technical email marketing platform. Therefore, it is not for organizations or individuals with no previous email marketing experience.
What recommendations would you give to someone considering this product?
Sendgrid is built to enable us continuously track ,measure and improve all aspect of our email marketing approach. This makes it ideal for organizations with an eye for continuous growth.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Tim H.
- Role: C-Level
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Jan 2022
Terrific product in a very difficult space
Likeliness to Recommend
What differentiates SendGrid Email Marketing from other similar products?
SendGrid has the best engine to get emails delivered with being marked as SPAM or denied.
What is your favorite aspect of this product?
Metric reporting; open rate, click rate, undelivered, etc.
What do you dislike most about this product?
I don't have any issues with the product. It isn't easy understanding how to make sure your emails get delivered (or accepted) by the mail providers.
What recommendations would you give to someone considering this product?
SendGrid is a great product, but make sure you have internal resources committed to make the best use of the service. Garbage in will producer Garbage out.
Pros
- Performance Enhancing
- Enables Productivity
- Caring
- Respectful
Zee G.
- Role: Sales Marketing
- Industry: Recreation
- Involvement: IT Leader or Manager
Submitted Dec 2021
Does what you need... but in its own way.
Likeliness to Recommend
What differentiates SendGrid Email Marketing from other similar products?
Its cost was one of the reasons we went with it. It's quite affordable for smaller companies (that grew out of the minimal free MailChimp).
What is your favorite aspect of this product?
The best thing for our project was that SendGrid offers a good variety of "behind the scenes" IT implementation, so our administrative emails from the website were sent on time and didn't end up in the spam box, which is good.
What do you dislike most about this product?
The HTML editing for the emails is horrible (or, at least, non-intuitive.) Every time I needed to change something in the HTML of the marketing email, it would convert that block to HTML and there was no going back (that I could see). Also, the fonts kept changing, and even though I inserted the text from a notepad (that has ZERO formatting), the text would be in different sizes. SO... either you simply code your email elsewhere and insert it into the SendGrid, or use the standard templates and write your text right there.
What recommendations would you give to someone considering this product?
It's useful and it provides a good cost-benefit ratio, especially if you have IT people on the team. But there are certain things you need to keep in mind when it comes to using SendGrid for marketing. Long story short: if you want a product that works intuitively and straightforwardly - get MailChimp. If you need a product that you can customize and not spend a whole lot of money on - get SendGrid. It's like iOS and Android. Both have their benefits and both have their peculiarities.
Pros
- Trustworthy
- Security Protects
- Reliable
- Fair
Cons
- Commodity Features
- Less Effective Service
