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Twilio

SendGrid Email Marketing

Composite Score

8.8 /10

CX Score

9.0 /10

63 Reviews Write a Review

What is SendGrid Email Marketing?

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

Company Details

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Awards & Recognition

SendGrid Email Marketing won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

11 Top Rated Features

2023

0 Top Rated Capabilities

8 Top Rated Features

2022

SendGrid Email Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SendGrid Email Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

95 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SendGrid Email Marketing?

4% Negative

5% Neutral

91% Positive

Pros

Acts with Integrity
Efficient Service
Performance Enhancing
Generous Negotitation

Feature Ratings

Average 86

Email Delivery

Mobile Optimized

A/B Testing

Auto-Responders

Campaign Management

Basic Reporting and Analytics

Dynamic Content

Surveys and Polling

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Average 83

Business Value Created

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

SendGrid Email Marketing Reviews

Cristina O.

Role: Operations
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Provides outstanding email interaction .

Likeliness to Recommend

8 /10

What differentiates SendGrid Email Marketing from other similar products?

Email marketing automation is an area where Sendgrid really does excel. We've taken advantage of Sendgrids advanced automation features to customize our marketing campaigns , allowing for the creation of customized experiences, narrative storytelling, and automated engagement at a scale that is both relevant and efficient. Automating routine or repetitive tasks within our marketing campaign , frees up time to focus on more strategic initiatives, while still delivering targeted and meaningful engagement to customers through email.

What is your favorite aspect of this product?

Sendgrid gives my team the right level of email statistical data. Having access to this real time data provided us by Sendgrid, gives a complete understanding of our audience's experience by obtaining insights into both marketing and transactional emails. This provides a full, 360-degree view of how our customers are interacting with marketing content we send to them through emails.

What do you dislike most about this product?

While SendGrid does offer some basic design options for emails, it does not have the same level of customization and design options as we would like from our primary email marketing software solution . Another aspect of Sendgrid that I have reservations about is with the fact , that it does not provide a mobile app option for us. This is an obvious drawback as it limits our ability to manage email campaigns on the go.

What recommendations would you give to someone considering this product?

Take advantage of SendGrid's automation features to create personalized and targeted email campaigns at scale. This will help save time and improve engagement with customers.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Nagarjuna K.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Best tool for Email Marketing, features are good

Likeliness to Recommend

8 /10

What differentiates SendGrid Email Marketing from other similar products?

Easy customization, Wide availability of Templates, Drag and drop templates, easy campaign setup and execution, better dashboards, reports and analytics.

What is your favorite aspect of this product?

Templates creation, Easy campaign setup.

What do you dislike most about this product?

Contact segmentation, automation workflows - The two features are am expecting more user friendly and easy to understand.

What recommendations would you give to someone considering this product?

Easy to set up and campaign execution for any business cost effective and user friendly

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Unique Features

Shamita P.

Role: Sales Marketing
Industry: Entertainment
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Best email marketing tool

Likeliness to Recommend

10 /10

What differentiates SendGrid Email Marketing from other similar products?

The best thing is how campaigns are created in this tool and the delivery speed is very high as compared to other competitors.

What is your favorite aspect of this product?

Favorite aspect of the product is the use of template based email campaigns.

What do you dislike most about this product?

Dislike is the reasons of the unsubscribe and the same to be able to reclaim from block category of the customer too.

What recommendations would you give to someone considering this product?

I recommend this product for email marketing specially for business that have their own Designing of the template.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

SendGrid Email Marketing

What is SendGrid Email Marketing?

Company Details

Need Assistance?

Awards & Recognition

SendGrid Email Marketing Ratings

87 Likeliness to Recommend

95 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love SendGrid Email Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SendGrid Email Marketing Reviews

Cristina O.

Provides outstanding email interaction .

Likeliness to Recommend

Pros

Nagarjuna K.

Best tool for Email Marketing, features are good

Likeliness to Recommend

Pros

Shamita P.

Best email marketing tool

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Email Delivery

Mobile Optimized

A/B Testing

Auto-Responders

Campaign Management

Basic Reporting and Analytics

Dynamic Content

Surveys and Polling

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training