What is Sprout Social Professional?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSprout Social Professional Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Sprout Social Professional.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
99 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social Professional?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Sentiment Analysis
Trend Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Ease of Data Integration
Ease of Customization
Quality of Features
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Sprout Social Professional Reviews
Jennifer S.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2024
Advanced & User Friendly But Expensive!
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
There are incredibly comprehensive features, with custom workflows and unlimited social profiles. Advanced analytics and social listening tools are amazing and it's a very intuitive and user-friendly interface.
What is your favorite aspect of this product?
The advanced analytics are incredibly helpful for making data-driven decisions.
What do you dislike most about this product?
The downfalls: customer service is lacking, there is a pretty steep learning curve to learn all features to make it worth the money and the cost is astronomical in comparison to other platforms. These will likely be our reason to migrate out, as other platforms and software emerged that have significantly less cost with similar features.
What recommendations would you give to someone considering this product?
Cross compare other platforms and write a "needs" and "wants" list. Determine the ROI for the steep cost of this program before moving forward. The money spent could be reassigned across two platforms in some situations, leaving $1k or more for ad spend.
Pros
- Helps Innovate
- Fair
- Inspires Innovation
- Acts with Integrity
Cons
- Vendor's Interest First
- Vendor Friendly Policies
- Less Efficient Service
Charles D.
- Role: Operations
- Industry: Banking
- Involvement: Initial Implementation
Submitted May 2024
Easy to use but a bit expensive
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
The easy to understand instructions and use of it.
What is your favorite aspect of this product?
Very easy training.
What do you dislike most about this product?
Mobile phone is hard to use it with.
What recommendations would you give to someone considering this product?
I would recommend it to anyone.
Pros
- Appreciates Incumbent Status
- Continually Improving Product
- Reliable
- Caring
Cons
- Less Fair
- Under Delivered
- Charges for Enhancements
Serge S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Managing and monitoring online networks
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
The ability to centrally manage all of our social media account information has saved us a lot of time.
What is your favorite aspect of this product?
The ability to schedule, manage and create content on all our social networks is what we value most as an organization about the SproutSocial platform. The ability to set up a calendar to play content is a really useful tool; the reality is that there are times when we just don't have time to come up with new ideas and this tool makes our lives a lot easier.
What do you dislike most about this product?
There aren't many things we don't like about the platform, but one thing we absolutely hate is how frustrating it is when we can't make changes to our failed posts. Every time this happens, we have to start over and redo everything, which is a huge pain.
What recommendations would you give to someone considering this product?
As far as social media management tools go, Sprout Social is at the top of the list. You can automate processes, schedule posts in advance, monitor mentions and evaluate performance, among many other important features. Its simple, easy-to-use design makes it ideal for marketing teams of any size.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
