Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
StackAdapt Logo
StackAdapt Logo
StackAdapt Inc

StackAdapt

6.7 /10
Category
StackAdapt
6.7 /10

What is StackAdapt?

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV and audio ads. StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

StackAdapt won the following awards in the Ad Tech category

StackAdapt Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on StackAdapt.

76 Likeliness to Recommend

88 Plan to Renew

71 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love StackAdapt?

0% Negative
32% Neutral
68% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Inspires Innovation
  • Fair

Feature Ratings

Average 69

Advertisement Content Curation

76

MarTech Ecosystem integration

74

Demand-Side Capabilities

74

Data Management Platform Capabilities

73

Audience Segmentation

72

Audience Identification

71

Advertisement Reporting

68

Advertisement Placement

68

Supply-Side Capabilities

68

Role-Based Access Controls

56

Vendor Capability Ratings

Average 73

Ease of Implementation

82

Vendor Support

81

Ease of Customization

79

Ease of IT Administration

75

Breadth of Features

74

Business Value Created

74

Quality of Features

71

Ease of Data Integration

69

Usability and Intuitiveness

68

Availability and Quality of Training

68

Product Strategy and Rate of Improvement

63

StackAdapt Reviews

Matias L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

The "Optimal Performance DSP"

Likeliness to Recommend

10 /10

What differentiates StackAdapt from other similar products?

I particularly enjoy using Stack Adapt for campaigns that are heavily focused on performance because the experience shows that very good CPA can be obtained here. I particularly value the DSP's simple general campaign vision, for instance through graphical visualization. A few clicks will allow you to quickly compare various parameters and track them over time. This makes it simple to respond to inquiries in conversations with customers in a direct and uncomplicated manner. Additionally, you can depend on our support contacts at all times. I definitely see room for improvement with Stack Adapt in the reporting. We have already adopted.

What is your favorite aspect of this product?

While there are many different reporting options available, it can be challenging to always locate the right report for a given situation. Also, larger reports frequently require a few minutes to finish before being submitted. If a Kennzahl is not present, it is necessary to redraw and wait again. I mostly use Stack Adapt for programmatic campaigns focused on performance. One advantage I see here is that different KPI can be compared across a range of strategies, and the autoassignor and KOA's artificial intelligence optimally allocate budgets based on performance.We continuously advance our campaigns through regular communication with our.

What do you dislike most about this product?

Adapt Stack It takes time to become familiar with all the areas and functions. There are some restrictions as well. For instance, certain pixels cannot be downloaded as Java Script tags but rather as iFrame and image tags. This occasionally makes it difficult to implement those pixels. To fully utilize the potential that this DSP offers, one needs good experience, daily or weekly usage routines, and good training. Stack Adapt's usability is not as simple and intuitive.Finding the necessary features when using a program for the first time can be challenging.

What recommendations would you give to someone considering this product?

Unaffected by the scope of the challenge or the level of support required, reliable and good customer service. In fact, I've already invited my contacts directly to customer meetings quite frequently, especially when implementing complex campaign strategies. One receives a response quickly even for minor issues. Additionally, the interface is very user-friendly and contemporary in design. We primarily use Stack Adapt for the execution of programmatic campaigns, particularly those with a performance focus. Campaigns can be implemented and evaluated even more effectively through the additional integration with our internal KI.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Maria J.

  • Role: Operations
  • Industry: Entertainment
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2023

A great! User-friendly platform.

Likeliness to Recommend

8 /10

What differentiates StackAdapt from other similar products?

Learning from Jake & Rayn, who take the initiative to help the agency understand how StackAdapt is and can be an addition or branch of our marketing and advertising means for our client’s goals, as well as from the dashboard, which has been very insightful and a learning tool. The support staff at StackAdapt is very accommodating and quick. To achieve the best campaign results feasible, they offer numerous recommendations on targeting and optimizations.

What is your favorite aspect of this product?

The account team at StackAdapt gives our independent agency access to programmatic media buying that would otherwise require a sizable investment in infrastructure and people from other providers. They are extremely helpful when it comes to giving suggestions for things like campaign structure or helping with implementation. They promptly inform us of any new platform advancements as well. It does seem as though StackAdapt is a part of our advertising team.

What do you dislike most about this product?

There is nothing wrong with StackAdapt; the service and assistance are first-rate. There aren’t any hidden costs or expenses for platform underuse as there might be on another programmatic platform.

What recommendations would you give to someone considering this product?

We contrasted StackAdapt with the leading software solutions in the market, such as Trade Desk and Google 360. For our investment tier, we discovered that StackAdapt had 95% of the capabilities, a more straightforward pricing structure, and superior customer support.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Efficient Service
  • Saves Time

Cons

  • Charges for Enhancements
  • Vendor Friendly Policies

Dmytro V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

A very influential and beneficial program

Likeliness to Recommend

10 /10

What differentiates StackAdapt from other similar products?

StackAdapt has high grade training that also provides cognitive processes through its application during the user's execution process in a truly remarkable way. Few programs fit my needs as well as this one. Our ability to focus on a particular audience is enhanced by the ability to commission individualized segmentation. All of your efforts are focused on helping customers. The people who represent this platform are not only easy to contact, but also provide me with fresh suggestions to advance my work. In addition, it helps in providing targeted online traffic to my business clients' websites.

What is your favorite aspect of this product?

I will be brief in my description of how it helps us: by using it, we have been able to redirect advertising dollars to our company and our clients. This has had nothing but a good effect on the goals we set out to achieve. We have used this tool for publishing projects, as it is ideal for generating ideas on the fly, which can then be dynamically embedded into publishers' websites.

What do you dislike most about this product?

In a nutshell, I'd like to be able to see consolidated reports on campaigns. It's something I've always found frustrating about this system, and now I think it's time to fix it and turn it into an advantage.

What recommendations would you give to someone considering this product?

We must promote all the material provided by our clients. Since we have seen a significant increase in the quality of our clients' web site traffic due to their efforts, I feel confident in making this recommendation. I also think it would work well for companies already using native, display and video ads, as well as retargeting services.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Unique Features

Most Popular StackAdapt Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019