What is StackAdapt?
StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV and audio ads. StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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76 Likeliness to Recommend
88 Plan to Renew
71 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love StackAdapt?
Pros
- Reliable
- Performance Enhancing
- Inspires Innovation
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advertisement Content Curation
MarTech Ecosystem integration
Demand-Side Capabilities
Data Management Platform Capabilities
Audience Segmentation
Audience Identification
Advertisement Reporting
Advertisement Placement
Supply-Side Capabilities
Role-Based Access Controls
Vendor Capability Ratings
Ease of Implementation
Vendor Support
Ease of Customization
Ease of IT Administration
Breadth of Features
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
StackAdapt Reviews
Daniel Ernesto R.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Analysis in conjunction with native advertising
Likeliness to Recommend
What differentiates StackAdapt from other similar products?
With a wide variety of benefits this platform can successfully bring us through the type of advertising and campaign we can generate through StackAdapt we use it to run various video campaigns with different objectives as well as the level of audience targeting and account based marketing allow us to target a very specific audience group through many different advertising inventory providers.
What is your favorite aspect of this product?
In addition to its degree of intuitiveness by the platform and simplicity to be able to create a native advertising that is given a lot of help for the organization as they also offer a free certification course to help training in the use of the platform which is of great help for the immediate adaptation of all users and for the interest of the company due to the audience definition that they can create through this software.
What do you dislike most about this product?
Being an advertising platform it would be excellent to add a billing method of payment in a way to report or scheme of income and expenses as well as a module to be able to control your own ads because they are what carry the quality control which is not very profitable for us, to know where your ads were actually deployed, when and for how long would be amazing.
What recommendations would you give to someone considering this product?
For public recognition any type of advertising will always be great, and with StackAdapt and our marketing team to reach agencies across a number of clients in different industries and categories. We have recommended them for multiple clients and have found the activation and campaign management process to be seamless. It's a good platform for medium-sized companies that have a sense of plucity.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features