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StackAdapt Inc

StackAdapt

6.7 /10
Category
StackAdapt
6.7 /10

What is StackAdapt?

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV and audio ads. StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing.

Company Details


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Awards & Recognition

StackAdapt won the following awards in the Ad Tech category

StackAdapt Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on StackAdapt.

76 Likeliness to Recommend

88 Plan to Renew

71 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love StackAdapt?

0% Negative
32% Neutral
68% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Inspires Innovation
  • Fair

Feature Ratings

Average 69

Advertisement Content Curation

76

MarTech Ecosystem integration

74

Demand-Side Capabilities

74

Data Management Platform Capabilities

73

Audience Segmentation

72

Audience Identification

71

Advertisement Reporting

68

Advertisement Placement

68

Supply-Side Capabilities

68

Role-Based Access Controls

56

Vendor Capability Ratings

Average 73

Ease of Implementation

82

Vendor Support

81

Ease of Customization

79

Ease of IT Administration

75

Breadth of Features

74

Business Value Created

74

Quality of Features

71

Ease of Data Integration

69

Usability and Intuitiveness

68

Availability and Quality of Training

68

Product Strategy and Rate of Improvement

63

StackAdapt Reviews

Daniel Ernesto R.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Analysis in conjunction with native advertising

Likeliness to Recommend

8 /10

What differentiates StackAdapt from other similar products?

With a wide variety of benefits this platform can successfully bring us through the type of advertising and campaign we can generate through StackAdapt we use it to run various video campaigns with different objectives as well as the level of audience targeting and account based marketing allow us to target a very specific audience group through many different advertising inventory providers.

What is your favorite aspect of this product?

In addition to its degree of intuitiveness by the platform and simplicity to be able to create a native advertising that is given a lot of help for the organization as they also offer a free certification course to help training in the use of the platform which is of great help for the immediate adaptation of all users and for the interest of the company due to the audience definition that they can create through this software.

What do you dislike most about this product?

Being an advertising platform it would be excellent to add a billing method of payment in a way to report or scheme of income and expenses as well as a module to be able to control your own ads because they are what carry the quality control which is not very profitable for us, to know where your ads were actually deployed, when and for how long would be amazing.

What recommendations would you give to someone considering this product?

For public recognition any type of advertising will always be great, and with StackAdapt and our marketing team to reach agencies across a number of clients in different industries and categories. We have recommended them for multiple clients and have found the activation and campaign management process to be seamless. It's a good platform for medium-sized companies that have a sense of plucity.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

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