What is WooCommerce?
WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceWooCommerce Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on WooCommerce.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
94 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love WooCommerce?
Pros
- Reliable
- Fair
- Helps Innovate
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Catalog Management
Payment Processing
Order Management
Order Portal
Content Management
Content Localization
Reporting and Analytics
Integrated Search
Microsite Management
Retargeting Capabilities
Predictive Recommendations
Vendor Capability Ratings
Business Value Created
Usability and Intuitiveness
Ease of Implementation
Breadth of Features
Ease of Customization
Ease of Data Integration
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
WooCommerce Reviews
Jen M.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted May 2022
Free & widely known, but with tons of added costs
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
WooCommerce is widely known and probably the most popular e-commerce plugin available on WordPress. It's free to use right out of the gate while many others charge a license fee just to even download the plugin. The initial price tag is what draws most in, as well as the simple setup, etc. While it may be best for those with limited products, digital downloads, and are using something like PayPal to process payments, it's great. However, when it comes to customization, conditions for shopping, etc, wanting to use your own payment processor, etc, the costs really start to add up.
What is your favorite aspect of this product?
That is incredibly easy to set up, especially for those who may be arent as tech-savvy. I've set up WooCommerce for so many business owners who couldn't tell you the first thing about the backend of their website, however, they never had any issues processing orders via WooCommerce. Managing it once it has been set up is fairly straightforward and easy to navigate. The tabs and menu options are pretty self-explanatory and very intuitive.
What do you dislike most about this product?
I understand why WooCommerce is such a stripped-down version of what it could be and has the potential for. Not every single business is the same, nor do they have the need for the same features. In that sense, it is great that the WooCommerce plugin is not some behemoth. However, every single added option has an additional license cost and an individual plugin. There is no way to bundle a few options for any type of discount, and there is no lifetime option either, all licenses are valid for 1 year only.
What recommendations would you give to someone considering this product?
I would say think about what you envision your business to look like a few years down the line. Really think about the need to scale, if and when your business starts to flourish. While it may not be easy to think about all the features you will one day need, even thinking about a few of them can help to estimate what the long-term cost of something like WooCommerce would be. Does your preferred payment platform integrate with WooCommerce? Do they require their own setup fees, licenses, and plugins? These questions may seem irrelevant but I have seen many businesses drop close to $1000 just trying to get the e-commerce section set up.
Pros
- Enables Productivity
- Security Protects
- Reliable
- Performance Enhancing
Cannon C.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted May 2022
Capable But Disappointing
Likeliness to Recommend
What do you dislike most about this product?
Unable to customize product pages in the way we want. Also issues implementing pixels.
What recommendations would you give to someone considering this product?
There are other platforms that are cheaper and provide more functionality
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Inspires Innovation
Samrat A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2022
Easy and best CMS for a ecommmerce site
Likeliness to Recommend
What differentiates WooCommerce from other similar products?
It's easy to use and there are thousands of plugins and themes for Woocommerce
What is your favorite aspect of this product?
It's easy to use. And highly customizable
What do you dislike most about this product?
There is nothing I dislike about this product but would love to see those plugin for a cheaper price which are too expensive
What recommendations would you give to someone considering this product?
If anyone is thinking of using Woocommerce then they should go for it
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Effective Service
