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WooCommerce

WooCommerce

Composite Score
8.7 /10
CX Score
8.8 /10
Category
WooCommerce
8.7 /10

What is WooCommerce?

WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.

Company Details


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Awards & Recognition

WooCommerce won the following awards in the B2C eCommerce category

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WooCommerce Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on WooCommerce.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

94 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love WooCommerce?

3% Negative
9% Neutral
88% Positive

Pros

  • Reliable
  • Fair
  • Helps Innovate
  • Inspires Innovation

Feature Ratings

Average 83

Catalog Management

86

Payment Processing

86

Order Management

85

Order Portal

84

Content Management

82

Content Localization

82

Reporting and Analytics

81

Integrated Search

80

Microsite Management

79

Retargeting Capabilities

78

Predictive Recommendations

78

Vendor Capability Ratings

Average 83

Business Value Created

85

Usability and Intuitiveness

84

Ease of Implementation

84

Breadth of Features

84

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Availability and Quality of Training

82

Product Strategy and Rate of Improvement

81

Ease of IT Administration

81

Vendor Support

77

WooCommerce Reviews

Emma B.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Using Related Products to Improve Potential Client

Likeliness to Recommend

9 /10

What differentiates WooCommerce from other similar products?

One of the standout features of WooCommerce is its native integration of related products displayed on single product pages. Merchants can easily add accessories, add-ons, or commonly bundled items to their products, which seamlessly upsells them directly into the purchase funnel. Advanced filters allow merchants to define relatedness based on taxonomy, attributes, or past customer data to ensure relevance.

What is your favorite aspect of this product?

Related products are displayed on the product category pages as well, making the search easier. Merchants can experiment with different placements, such as sidebars or carousels, to inspire additional item selection. This cross-promotion is invaluable for encouraging impulse purchases or building new customer relationships.

What do you dislike most about this product?

I appreciate how WooCommerce reports provide full visibility into recommendation performance. Merchants can directly A/B test variables from copy to layouts in the admin and view their impact on key metrics, such as add-to-cart rate. Continual refinement improves monetization over time.

What recommendations would you give to someone considering this product?

WooCommerce has extensive documentation and a large community to support merchants, making the learning curve manageable. It provides excellent capabilities out-of-the-box, making it an ideal starting point for online retailers to grow revenue through related product promotion.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sadaharu K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Optimizing conversion through A/B testing

Likeliness to Recommend

9 /10

What differentiates WooCommerce from other similar products?

As an e-commerce marketer, every improvement to the customer experience can directly impact the bottom line. That's why leveraging WooCommerce's built-in A/B testing is so valuable for driving sales. I've used WooCommerce A/B testing to evaluate multiple page variants simultaneously on my storefront. This involves adjusting elements such as button colors, hero images, headline wording, and nav bar organization to determine which performs best. By exposing subsets of traffic to variations and comparing metrics, I can identify which elements have the strongest impact.

What is your favorite aspect of this product?

Setting up tests is made easy through the intuitive WooCommerce interface. Selecting versions, allocation percentages, and target audiences is simple without requiring coding. The built-in reports show which pages had higher engagement, more time on site, and increased conversion rates.

What do you dislike most about this product?

Implementing A/B winners across the full site based on these insights measurably lifted my revenues. Tests revealed that users respond better to scarcity language and interactive hotspot images than to generic stock photos alone. Refining small nuances can have a big impact on purchaser behavior.

What recommendations would you give to someone considering this product?

Although WooCommerce provides powerful optimization capabilities, improving the testing interface for marketers who are less familiar with code could accelerate learning and yield better results. In general, using their built-in A/B testing has been extremely valuable in enhancing my conversion funnel.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Matt O.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

WooCommerce is a WordPress plugin, so it is very

Likeliness to Recommend

10 /10

What differentiates WooCommerce from other similar products?

It allows you to completely customize the online store according to the user's needs, from design to functions. Being part of WordPress, WooCommerce easily integrates with other WordPress plugins and themes.

What is your favorite aspect of this product?

WooCommerce offers a large number of free and paid extensions to add additional functionality to the online store. There is a large community of users and developers who can provide support and help in case of problems.

What do you dislike most about this product?

Additional costs: Although the plugin itself is free, paid extensions may be required to add specific functionality, which can increase costs. Being a platform based on WordPress, it is necessary to have basic knowledge of web development to be able to take full advantage of all the functionalities.

What recommendations would you give to someone considering this product?

Some users have reported loading speed issues on WooCommerce stores, so it would be helpful to optimize performance to improve user experience. Expand the payment gateway options available to facilitate customer transactions and adapt to the needs of the global market.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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