
What is Zapier?
Zapier is the glue that connects thousands of web apps. Zaps are workflows that connect your apps, so they can work together. Zaps start with a trigger—an event in one of your apps that kicks off your workflow. Zaps automate tasks in the background, so you can focus on more important work.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceZapier Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Zapier.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
95 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Enables Productivity
- Saves Time
- Trustworthy
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
iPaaS
Real Time Integration
Synchronization and Replication
Data Security
Data Quality Profiling and Cleansing
Data Virtualization
API Management and Orchestration
Metadata Management
Batch Integration
Exception Handling and Notifications
Administrative Features
Vendor Capability Ratings
Ease of Data Integration
Business Value Created
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Zapier Reviews

Adrian P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2025
Zapier goes beyond Automation.
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier's excellent compatibility with a large number of applications is one of its most important benefits. Thanks to this interoperability, multiple platforms can be integrated seamlessly, simplifying workflows and automating time-consuming or error-prone tasks.
What is your favorite aspect of this product?
Zapier gives us the ability to automate tasks and connect different applications without the need for programming knowledge, which has saved us countless hours of manual work. The user interface is intuitive and the wide range of integrations available makes it easy to customize workflows to meet our specific needs.
What do you dislike most about this product?
Your zaps per second limit may be insufficient when attempting massive operations.
What recommendations would you give to someone considering this product?
Businesses looking for a more efficient approach to completing repetitive tasks will find Zapier suitable. If your company has a lot of administrative activities that require software or various jobs that require manual interactions and you want to increase the efficiency of that process, Zapier is a smart choice.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Sheldon B.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2025
A MUST have for every business!
Likeliness to Recommend
What differentiates Zapier from other similar products?
Simple and low cost to implement, very easy to implement
What is your favorite aspect of this product?
Simplicity
What do you dislike most about this product?
Not much, maybe deeper customization for data
What recommendations would you give to someone considering this product?
if you’re not using Zapier, you’re living in a previous era of inefficiency. People are dealing with you because you’re awesome at data entry, automate that!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Paweł M.
- Role: C-Level
- Industry: Education
- Involvement: End User of Application
Submitted Aug 2024
Easy to use, but a bit pricey.
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier is known for its wide-ranging ability to connect with over 2,000 apps, making it one of the most flexible automation tools available. It can link multiple apps and create multi-step workflows without needing coding knowledge, which is a big advantage. This flexibility allows businesses to efficiently automate complex processes.
What is your favorite aspect of this product?
I really like how user-friendly Zapier is. It's so easy to set up automations with the drag-and-drop feature and clear instructions. At each step, you can test if everything is working. There are also pre-built templates that make it easy for beginners to start quickly. What I didn't realize at first is that Zapier has a lot of pre-built tools and capabilities that are really useful for building automated workflows.
What do you dislike most about this product?
One drawback of Zapier is its pricing structure. While there is a free plan, it has limits on the number of tasks and integrations. For businesses with high-volume needs, the cost can go up quickly. Some advanced features are also only available on higher-tier plans.
What recommendations would you give to someone considering this product?
I recommend starting with the free plan to explore its capabilities. Identify key processes that could benefit from automation and test them first. Also, assess your integration needs and estimate the volume of tasks to choose the most cost-effective plan. Lastly, take advantage of the wealth of (YouTube) tutorials and community resources available to maximize your use of the platform.
Pros
- Continually Improving Product
- Performance Enhancing
- Unique Features
- Helps Innovate
Cons
- Leverages Incumbent Status
- Less Inspiring
- Vendor's Interest First