
What is Zapier?
At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
Down
1
Since last award
96 Plan to Renew
Up
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 94%
- Negotiation and Contract:
- 86%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 90%
- Service Experience:
- 93%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Saves Time
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Integration
iPaaS
Data Security
Exception Handling and Notifications
Data Quality Profiling and Cleansing
Metadata Management
Synchronization and Replication
Data Virtualization
Administrative Features
API Management and Orchestration
Batch Integration
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Zapier Videos
Inside Zapier: A Step-by-Step Guide to Our Interview Process
Building Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews

Gabriel J.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2020
Effective tool with various integration options.
Likeliness to Recommend
What differentiates Zapier from other similar products?
The task Automation and the tool support.
What is your favorite aspect of this product?
The tool reminders are very active and multiple data connectors.
What do you dislike most about this product?
Zapier has no minor issues.
What recommendations would you give to someone considering this product?
Web-based solution for easy data flow Automation and nice for productive coordination.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Wei L.
- Role: Information Technology
- Industry: Construction
- Involvement: IT Leader or Manager
Submitted Nov 2020
Great tool for automating workflow.
Likeliness to Recommend
What differentiates Zapier from other similar products?
they are continuing to link up with more and more apps.
What is your favorite aspect of this product?
Their innovation to drive new stuff.
What do you dislike most about this product?
Some data format jumbles up. eg DD/MM/YY could become MM/DD/YY when it translate thro diff apps.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features

Meagan J.
- Role: Consultant
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Oct 2020
Easy task Automating Product.
Likeliness to Recommend
What differentiates Zapier from other similar products?
The multiple data source connection. Lead capturing capability.
What is your favorite aspect of this product?
The data flow Automation ability and the integration with many different platforms.
What do you dislike most about this product?
I dislike nothing on this platform, its an easy tool to set up.
What recommendations would you give to someone considering this product?
Amazing tool with auto post capabilities for posting on various social media platforms. Updates are also Automated with this system and it has a friendly interface.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing