What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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3
Since last award
93 Plan to Renew
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4
Since last award
90 Satisfaction of Cost Relative to Value
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1
Since last award
Emotional Footprint Overview
- Product Experience:
- 95%
- Negotiation and Contract:
- 95%
- Conflict Resolution:
- 96%
- Strategy & Innovation:
- 92%
- Service Experience:
- 96%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
Text Messaging
Auto-Responders
Basic Reporting and Analytics
Surveys and Polling
Campaign Management
Content Authoring
Segmentation
Contact Database
Dynamic Content
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Breadth of Features
Ease of IT Administration
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Zoho Campaigns Reviews
Inderdeep S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
All in one platform to manage CRM and sales mgmt
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
It provides amazing options to manage email marketing as we are able to send bulk message at one go along with that sales management is also easy with using this software.
What is your favorite aspect of this product?
It provides amazing features for manage CRM and helps us to boost sales via various features also it's AI features suggest and guide to increase efficiency and other works.
What do you dislike most about this product?
There is nothing to dislike with using this software.
What recommendations would you give to someone considering this product?
It is all in one platform to manage CRM and our sales management along with that they provide a complete reports about all the ongoing which helps us to identify lot of improving areas, overall best software.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Anil Kumar K.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2025
A Powerful, User-Friendly Tool for email marketing
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
I would say its Affordability ,user-friendly influence and advanced automation is a difference between other products in the market
What is your favorite aspect of this product?
My favorite aspect of Zoho Campaigns is its seamless integration with other Zoho products. This integration makes it especially powerful for businesses already using the Zoho ecosystem.
What do you dislike most about this product?
One aspect of Zoho Campaigns that could use improvement is its limited template customization options compared to some other platforms.
What recommendations would you give to someone considering this product?
Take advantage of the free trail , focus on list segmentation and Leverage automation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jeremy P.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jan 2025
Benefits of Zoho Campaigns for Effective Marketing
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
The main difference between Zoho Campaigns and other email marketing platforms lies in its deep integration with Zoho’s suite of applications, making it ideal for businesses already using Zoho CRM. While many platforms offer similar email creation and automation features, Zoho Campaigns excels in offering seamless workflows across Zoho products and provides affordable pricing with flexible plans. However, some other platforms might offer more advanced reporting, better customer support, or additional third-party integrations. For businesses not using Zoho’s ecosystem, alternatives like Mailchimp or ActiveCampaign may offer more expansive feat
What is your favorite aspect of this product?
Zoho Campaigns offers an intuitive interface, advanced analytics, and automation features that save time and improve campaign performance. It provides customizable templates, integrates with Zoho apps and third-party tools, and ensures GDPR compliance for data security. Affordable pricing and multi-channel marketing support, including email, social media, and SMS, make it an ideal solution for businesses looking to streamline their marketing efforts.
What do you dislike most about this product?
Some disadvantages of Zoho Campaigns include limited email template customization for advanced users, a steep learning curve for beginners in using some advanced features, and limited customer support options in lower-tier plans. Additionally, while it offers robust integration with Zoho apps, third-party integrations can sometimes be restrictive or require additional setup. For large-scale businesses with complex needs, the platform's automation and reporting features may not be as advanced as those offered by more specialized tools.
What recommendations would you give to someone considering this product?
Overall, Zoho Campaigns is a powerful and cost-effective email marketing tool, especially beneficial for businesses already using Zoho’s suite of applications. It offers a user-friendly interface, advanced automation, customizable templates, and integration with Zoho CRM. While it provides strong analytics and multi-channel marketing options, some users might find its third-party integrations and customer support options limited. For small to mid-sized businesses, Zoho Campaigns is a solid choice, though larger enterprises may seek more advanced reporting or integrations from other platforms.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
