What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
89 Plan to Renew
2
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Basic Reporting and Analytics
Campaign Management
Sales Intelligence & Conversion Rates
Auto-Responders
Email Templates
Segmentation
Surveys and Polling
Dynamic Content
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Zoho Campaigns Reviews
Nitin T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2022
Zoho - Campaigns and Email Marketing
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Its affordable and easy to deploy
What is your favorite aspect of this product?
Its vast range of features and campaign scheduling feature helps us calendarize our content buckets for email blasts
What do you dislike most about this product?
Too many features can make the UI a bit complex until you get a hang of it
What recommendations would you give to someone considering this product?
Go for Zoho if you are cost cautious or if you are looking to execute more complex workflow campaigns, you can always compare with some of the top available platforms
Pros
- Trustworthy
- Efficient Service
- Inspires Innovation
- Saves Time
Cons
- Under Delivered
- Commodity Features
- Vendor's Interest First
Aaliyah H.
- Role: Industry Specific Role
- Industry: Agriculture
- Involvement: End User of Application
Submitted Apr 2022
Zoho Campaign, Great marketing tool!
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho Campaign have their pre designed emails which are really eye catching and helpful enabling us to design beautiful and sophisticated emails. It also helps us to send automated response to various emails thus saving our time which we can invest in some other project. They provide us real time results of us
What is your favorite aspect of this product?
Zoho campaigns help us to connect with our recipient through our every email by using their interactive elements like polls and surveys. They have advanced email automation that help us to auto mate workflows and drip series to deliver targeted and consistent messages.
What do you dislike most about this product?
They need to add more customization options especially for the footer. Sometimes their system suddenly slows down which lags so they need to improve their system. They need to add feature that enable us to build complex nurture campaigns as they lack this feature.
What recommendations would you give to someone considering this product?
Zoho Campaign have simplified email automation which is easy to build and use and make it highly recommended. Also, the integration becomes easy with the Zoho CRM.
Pros
- Unique Features
- Efficient Service
- Respectful
- Client Friendly Policies
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Apr 2022
Easy and reliable
Likeliness to Recommend
Pros
- Unique Features
- Efficient Service
- Helps Innovate
- Reliable