What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
89 Plan to Renew
2
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Basic Reporting and Analytics
Campaign Management
Sales Intelligence & Conversion Rates
Auto-Responders
Email Templates
Segmentation
Surveys and Polling
Dynamic Content
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Zoho Campaigns Reviews
Anthony H.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Minimizing the workload
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho Campaign play a huge role in making email marketing a stress-free job. Through social campaigns, one can engage with the clients on any social media platform be it Facebook, Twitter, LinkedIn, etc. Zoho campaign allow a hassle-free process where the users have to focus only on the audience and message.
What is your favorite aspect of this product?
It offers numerous diverse options for conveniently creating emails. Instead of writing each email manually, there are multiple pre-designed templates that can be coupled with the HTML editor. Creating newsletters that are capable of engaging subscribers is no more a headache with Zoho Campaign.
What do you dislike most about this product?
I believe that there should be more customization options, particularly for the footer. Moreover, sometimes the system slows down and this can be frustrating at times. It is less capable of integration with other tools. Customer support needs to be improved.
What recommendations would you give to someone considering this product?
Zoho Campaign comes with all smart features that one can look for to run an efficient email marketing campaign. The pricing of the Zoho Campaign is very reasonable as compared to other tools in the market. Attractive landing pages and email templates can be used without any hurdles. I will definitely recommend it.
Pros
- Unique Features
- Efficient Service
- Effective Service
- Respectful
Alecsandra V.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
The Ultimate Email Marketing Package
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho Campaigns is indeed the go-to tool for generating and distributing marketing emails about the company's newest discounts, services, and business publications. Typically, I employ Zoho to communicate information regarding the company's goods, events, and other initiatives.
What is your favorite aspect of this product?
It is the ideal tool for reaching out to a large number of clients at a time, also with customization at one spot, it permits us to track the progress of initiatives employing their additional skills. Zoho campaigns assisted us in reaching out again to our clients and informing them of the most recent deals.
What do you dislike most about this product?
Zoho enables marketing campaigns more productive, but because there're so many features, services, and alternatives accessible, choose which one to utilize for marketing may be difficult at times.
What recommendations would you give to someone considering this product?
Zoho is an excellent tool to launch marketing initiatives. The best aspect is that you may use it for completely free as often as you like and then pay if your needs exceed those of the free version. It aids in the expansion of your intended audience and brand.
Pros
- Efficient Service
- Effective Service
- Respectful
- Helps Innovate
Robert-McKay P.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Easy to use campaigns management tool.
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
I like how easy it’s to work out and the way inserting HTML files is simple. They also have numerous ways to import different files into the content of the e-mail for your campaign. The power to import contacts is extremely convenient as well and makes creating lists to assign to campaigns simple.
What is your favorite aspect of this product?
Zoho Campaigns is a very easy-to-use tool with plenty of helpful reports which might help you target a selected audience. Campaigns are simple to create. You’ll duplicate an earlier campaign and customize it for a brand new one.
What do you dislike most about this product?
The batch-wise sending of the campaigns can’t be customized and also the time slots are not customizable plenty of times because of bulk sending the campaigns to end up in spam of our clients. I even have also contacted support for this however the problem never looks to be resolved. This can be the bulk con on behalf of me.
What recommendations would you give to someone considering this product?
The main strength of this product is its connectivity to users of Zoho’s program platform. It‘s smart as a standalone campaign management system, and we recommend it, however, it is far better if further use Zoho CRM. We just like the pricing structure, which is why Zoho Campaigns gets plenty of acceptance.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
Cons
- Vendor's Interest First