This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

Zoho

Zoho Campaigns

Composite Score

8.1 /10

CX Score

8.5 /10

52 Reviews Write a Review

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2024

1 Top Rated Capabilities

0 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

89 Plan to Renew

2
Since last award

89 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

3% Negative

3% Neutral

94% Positive

Pros

Respectful
Reliable
Performance Enhancing
Caring

Feature Ratings

Average 81

Email Delivery

Basic Reporting and Analytics

Campaign Management

Sales Intelligence & Conversion Rates

Auto-Responders

Email Templates

Segmentation

Surveys and Polling

Dynamic Content

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Customization

Availability and Quality of Training

Ease of Data Integration

Zoho Campaigns Reviews

SUNNY P.

Role: Public Sector
Industry: Not for Profit
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Jul 2021

zoho is a great campaign manager

Likeliness to Recommend

10 /10

What differentiates Zoho Campaigns from other similar products?

I don't see any difference even though the platform is easier to use.

What is your favorite aspect of this product?

I can think of anything on the top of my head I like everything about ZoHO

What do you dislike most about this product?

NOthing everything is great

What recommendations would you give to someone considering this product?

Just try it out they have a free trial

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Zora W.

Role: Human Resources
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Best Tool For Email Marketing Needs

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

First, Zoho Campaigns is multipurpose in that it can handle both email marketing and automation. The software can handle al aspects of email marketing campaigns which is unlike most popular tools.

What is your favorite aspect of this product?

My favorite features of Zoho Campaigns is the ability to design, market and track email marketing campaigns. The software is easy to use and very capable. I would say it is an all round email marketing solution.

What do you dislike most about this product?

Nothing really to hate about Zoho Campaigns having accomplished what we have accomplished with this software.

What recommendations would you give to someone considering this product?

Zoho Campaigns is the best you can get if you need an email marketing software. It works well, it is easy to use and well equipped to meet all your needs.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Role: Sales Marketing
Industry: Utilities
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Jul 2021

Explicit Marketing Services from Zoho Campaigns

Likeliness to Recommend

10 /10

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

Latest Research

Zoho Campaigns

What is Zoho Campaigns?

Company Details

Need Assistance?

Awards & Recognition

Zoho Campaigns Ratings

86 Likeliness to Recommend

1 Since last award

89 Plan to Renew

2 Since last award

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Zoho Campaigns?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Surveys and Polling Ability to survey customers and gather feedback.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Zoho Campaigns Reviews

SUNNY P.

zoho is a great campaign manager

Likeliness to Recommend

Pros

Zora W.

Best Tool For Email Marketing Needs

Likeliness to Recommend

Pros

Explicit Marketing Services from Zoho Campaigns

Likeliness to Recommend

Pros

Most Popular Zoho Campaigns Comparisons

Mailchimp

HubSpot Marketing Hub

ActiveCampaign

Constant Contact

Campaign Monitor by Marigold

Adobe Campaign

Title

1
Since last award

2
Since last award

Feature Ratings

Email Delivery

Basic Reporting and Analytics

Campaign Management

Sales Intelligence & Conversion Rates

Auto-Responders

Email Templates

Segmentation

Surveys and Polling

Dynamic Content

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Customization

Availability and Quality of Training

Ease of Data Integration