What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
89 Plan to Renew
2
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Basic Reporting and Analytics
Campaign Management
Sales Intelligence & Conversion Rates
Auto-Responders
Email Templates
Segmentation
Surveys and Polling
Dynamic Content
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Zoho Campaigns Reviews
SHAUN J F.
- Role: Vendor Management
- Industry: Other
- Involvement: Vendor Management and Renewal
Submitted Jul 2021
Best Features around when it comes to CRM
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
What differentiates Zoho from other competitors is the price. The price is 3 time less then the competter of CRM.
What is your favorite aspect of this product?
The platform itself because how well organized it is. It is easy to go from one place to another.
What do you dislike most about this product?
There was not nothing that I disliked about the product.
What recommendations would you give to someone considering this product?
Just try the free trial for 30 days and if you want another 30 more for free they will give it to you. Awesome customer service.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Andrea S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Disappointed in the function. Slow and glitchy.
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
I've never used software that is problematic as this. I've had many situations where changes weren't saved after clicking on the save button several times. Even pressing the back button takes several clicks. It's just not smooth.
What is your favorite aspect of this product?
It's fairly quick to figure out the basics.
What do you dislike most about this product?
The glitches. The lack of responsiveness.
What recommendations would you give to someone considering this product?
Think about how much "extra" time you have to spend waiting for this thing to load or re-doing things because your changes weren't saved.
Pros
- Respectful
- Client Friendly Policies
- Caring
- Fair
Cons
- Less Productive
- Less Effective Service
- Less Performance Enhancing
Shaunak P.
- Role: Information Technology
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Jun 2021
Easy for beginners but not for long term!
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho in itself is a big integrated suite of features. All the insights can be directly recorded into CRM provided my zoho automatically, this differentiates it from rivals like ActiveCampaign. Also best quality of autoresponders and a facility of drip shooting is available for timely engagement with the user
What is your favorite aspect of this product?
Campaign management is very easy with Zoho as it provides multiple features like Automated Scheduling, AB Testing and Activity Dashboard which is highly integrated with KPI's for better insights.
What do you dislike most about this product?
I have sometimes encountered a problem where my bulk emails are automatically considered as spam into the receivers inbox. I dont know the underlying architecture behind it but it should be solved and more template should me added. Still it is cheaper than other so you can use drag and drop builder that they provide
What recommendations would you give to someone considering this product?
If you are looking for a budget friendly solution to your social media engagement and are less aware of the basics of email marketing. Do consider Zoho campaigns for ease of learning. It will smoothen your curve to learn and ear with the campaigns.
Pros
- Reliable
- Enables Productivity
- Inspires Innovation
- Acts with Integrity
