What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
89 Plan to Renew
2
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Basic Reporting and Analytics
Campaign Management
Sales Intelligence & Conversion Rates
Auto-Responders
Email Templates
Segmentation
Surveys and Polling
Dynamic Content
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Zoho Campaigns Reviews
Gökhan C.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Apr 2021
Delivers at expected level
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
the product itself is a part of Zoho and it can integrate with all the other zoho products easily including crm.
What is your favorite aspect of this product?
Integration with CRM (updating lists) and automated e-mails
What do you dislike most about this product?
deliverability is sometimes an issue. it cuts out some data from my customer lists (during upload) without an explanation
What recommendations would you give to someone considering this product?
if you're using Zoho as CRM, you can start your small-mid size company's email marketing via Zoho campaigns.
Pros
- Helps Innovate
- Reliable
- Saves Time
- Altruistic
Reynaldo U.
- Role: Operations
- Industry: Recreation
- Involvement: End User of Application
Submitted Feb 2021
Easily develop your advertising campaigns
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
A multipurpose software for our company. This software is very attractive and important for our company since we use it in different ways. On the one hand, we use it as a tool for socialization and personalization of internal business emails, customizing and segmenting them according to the information that we will send to the different work teams. We also use it as a business marketing tool, to expose our services to our customers through mass emails, thus achieving excellent business and sales of our customer service packages to our customers.
What is your favorite aspect of this product?
The most valuable thing that this software has for our company is its powerful tool for sending mass mailings, which you can configure as you like, either by customizing them and segmenting the information so that each advertising campaign reaches where you want. Another incredible tool that enhances our advertising campaigns is the measurement of the reach of these campaigns, since the software offers you important options such as the number of emails sent, the number of emails reviewed and the responses from your customers. This information can be exported to Excel and used to create future advertising campaigns.
What do you dislike most about this product?
However, we have communicated with the customer service team and the response has been positive and very beneficial, solving the problems in a short period of time.
What recommendations would you give to someone considering this product?
The most outstanding feature of the software created by the company Zoho, is the ease of use of their software, facilitating substantially, the execution times of the activities and achieving faster results. Zoho Campaigning is a very useful software for your company, I recommend it because its tools provide your company with your extraordinary email advertising, you can also have a smooth interaction between your customers and the products you offer.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sharon F.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jan 2021
Fantastic email marketing campaign product
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
I have not seen great difference between Zoho Campaigns and other similar products.
What is your favorite aspect of this product?
I like the fact this product sends email campaigns to our clients on time to notify them on our products and services.
What do you dislike most about this product?
I have not experienced any negativity from this product.
What recommendations would you give to someone considering this product?
I highly recommend this great platform to any organization for effective email marketing campaigns implementation.
Pros
- Efficient Service
- Inspires Innovation
- Caring
- Client Friendly Policies
