What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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3
Since last award
93 Plan to Renew
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4
Since last award
90 Satisfaction of Cost Relative to Value
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1
Since last award
Emotional Footprint Overview
- Product Experience:
- 95%
- Negotiation and Contract:
- 95%
- Conflict Resolution:
- 96%
- Strategy & Innovation:
- 92%
- Service Experience:
- 96%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
Text Messaging
Auto-Responders
Basic Reporting and Analytics
Surveys and Polling
Campaign Management
Content Authoring
Segmentation
Contact Database
Dynamic Content
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Breadth of Features
Ease of IT Administration
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Zoho Campaigns Reviews
Hammad K.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Vendor Selection and Purchasing
Submitted Jan 2025
Delightful Product
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
The best part that makes difference is their backend support also the optimised interface is amazing.
What is your favorite aspect of this product?
Mine favourite is their is their Email and Sms marketing tool.
What do you dislike most about this product?
As far as my concern, everything is delight.
What recommendations would you give to someone considering this product?
Must recommend for Sales and Marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Kalungi C.
- Role: C-Level
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Oct 2024
Zoho campaign is so easy for email marketing
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
It has the merge tag feature that would pick the real name of the client from the email list and replaces it in the email greeting as this module is saving us from sounding robotic
What is your favorite aspect of this product?
I like the availability of several templates for emails from different industries that can easily be customized to create a good-looking email template
What do you dislike most about this product?
It is time consuming to deploy the solution and fully to configure it as well can turn to be more expensive if you deal with larger number of contacts in the contact list
What recommendations would you give to someone considering this product?
I would recommend the tool for anyone looking to do email marketing
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Moises R.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Aug 2024
Easy to use but not very marketable
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
In my opinion what sets Zoho apart from other tools I've tried is its email marketing and automation capabilities. I feel that another tool that I have been able to use like this that is similar is freshmarketer.
What is your favorite aspect of this product?
I like the fact that it is more user friendly when editing both the templates and their flow in a cyclic campaign, which is what I used the most. This allows you to keep in constant contact with your database, and the fact that you can integrate it with your CRM to keep the information updated in two ways.
What do you dislike most about this product?
Well something that I don't like a little bit is the lack of utility when buying the zoho campaign license to buy a Zoho ONE license for example. buying the campaign license only limits you too much in the use of the tool.
What recommendations would you give to someone considering this product?
Reviewing the requirements and parameters of the company and the business model, it is important to highlight all the pros of Zoho as well as the major cons of the whole setup and configuration process, which takes time and expert help, otherwise you might find yourself going around in circles.
Pros
- Continually Improving Product
- Includes Product Enhancements
- Helps Innovate
- Trustworthy
