What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
89 Plan to Renew
2
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Basic Reporting and Analytics
Campaign Management
Sales Intelligence & Conversion Rates
Auto-Responders
Email Templates
Segmentation
Surveys and Polling
Dynamic Content
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Zoho Campaigns Reviews
Anurag G.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted May 2024
Fantastic product and easy to use,
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Valuable features at Affordable price , Its user friendly interface
What is your favorite aspect of this product?
Integration of Zoho if you are already using others zoho products, Affordable price , User friendly interface
What do you dislike most about this product?
Its limited access of advanced features, Its a challenge while integrating with zoho with other tools
What recommendations would you give to someone considering this product?
First of all clarifi your need, explore the trial version
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Efficient Service
Gouthami K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
Versatile platform for email campaigns
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho campaigns stands out with its seamless integration with other Zoho applications, and it is more affordable than any other alternatives in the market.
What is your favorite aspect of this product?
My favorite aspect of Zoho Campaigns is its user-friendly interface because it makes every aspect of managing email campaigns easy.
What do you dislike most about this product?
There are no dislikes about it because it improves the efficiency of campaigns.
What recommendations would you give to someone considering this product?
I recommend anyone new to consider Zoho campaigns to explore its features to ensure that it aligns with their business needs and goals.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Arinda J.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Pricey tool with good features
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
It has schedule rules that anyone can use to schedule at what time to make send out an email, Also the tool has a lot of templates that can be used to create a good email that attracts more sales.
What is your favorite aspect of this product?
I like the software pricing as does not cost a lot money to use and billing and subscription is due to the size of contact list, you can easily export and import contact list. I also love the user interface which is so easy to navigate.
What do you dislike most about this product?
Some campaigns gets rejected especially when you contain keywords in the email body that has financial terms, another downside of the software is that support team takes longer time to respond to questions and the custom code especially the HTML code do not appear in the email sent but would appear in the campaign preview before sending the email
What recommendations would you give to someone considering this product?
I would recommend the software because it has even a trial period so you can try the product before making an informed decision of making a purchase
Pros
- Helps Innovate
- Reliable
- Respectful
- Altruistic
