What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
89 Plan to Renew
2
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Basic Reporting and Analytics
Campaign Management
Sales Intelligence & Conversion Rates
Auto-Responders
Email Templates
Segmentation
Surveys and Polling
Dynamic Content
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Zoho Campaigns Reviews
Sheryl C.
- Role: Human Resources
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Feb 2023
Effective Scheduling and Quicker Campaigns
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
You won't find better email marketing tools than Zoho. In addition to the responsive design possibilities offered by Zoho, the platform also allows for the sending of personalized messages, which may be used to win over new and returning clients. It provides a number of customizable form templates that may be used for a variety of campaigns. It allows you to conduct split-tests to see which marketing strategy works best. Easy customization is provided through a variety of pre-made, user-friendly templates.
What is your favorite aspect of this product?
Our issues with bulk email marketing, managing leads, and maintaining a client database have all been resolved thanks to this. It has helped save time by giving access to multiple pre-made email formats. It has been useful for sending out mass campaign-related messages to customers.
What do you dislike most about this product?
The API Connections have a problem. There is a need for newsletter software with more robust features and simpler interfaces. It's cumbersome and slow. The campaign module and the customer relationship management system do not work well together. The vast majority of emails sent to customers end up in their spam folders.
What recommendations would you give to someone considering this product?
Successful, content-rich campaigns were made easier with the help of Zoho Campaigns. The quickness with which campaigns may be scheduled, even at inconvenient times or with Do Not Disturb activated, is excellent.
Pros
- Enables Productivity
- Effective Service
- Helps Innovate
- Continually Improving Product
Bennet K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2022
CRM, Accounting all in one tool
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
The scope of features of the Zoho software is very broad. It covers marketing, Sales, Accounting which makes it very reliable and cost effective for businesses.
What is your favorite aspect of this product?
It has various features with the accounting software which gives complete accounting statement of a business. This means small business can without accounting background.
What do you dislike most about this product?
It is not cost effective if you want to use most of their features.
What recommendations would you give to someone considering this product?
I recommend Zoho for the management of business since it fast, simple and easy to use. It also has broad features.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Vijendra R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Simple,Flexible,And Efficient Email Marketing Tool
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
We can efficiently spread our message since we can rapidly send the appropriate emails to the appropriate recipients and plan ahead. A decent, user-friendly user interface with certain features that are surprisingly intuitive. And it is fairly quick and dependable.
What is your favorite aspect of this product?
Whether it's campaigns or email marketing automation, Zoho Corporation has it all figured out in every product. Create emails with a great appearance and feel thanks to Zoho Campaigns. Since my company has been using it for some time, I can attest to how great and time-saving the templates and dashboards that Zoho offers are.
What do you dislike most about this product?
Sometimes, emails sent with Zoho Campaigns are sent slowly or after a delay. There are instances where businesses must send emails immediately, and in my experience, Zoho Campaign consistently delays mail delivery. I'm not sure if that's because of the servers.
What recommendations would you give to someone considering this product?
The campaigns' ease of editing and execution is their strongest feature. The tool offers an easy-to-use email campaign creator. An improved, effective, and efficient option for email marketing is being provided by Zoho campaigns.
Pros
- Trustworthy
- Efficient Service
- Continually Improving Product
- Reliable