Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)
Zoho Campaigns Logo
Zoho Campaigns Logo
Zoho

Zoho Campaigns

Composite Score
8.7 /10
CX Score
9.1 /10
Category
Zoho Campaigns
8.7 /10

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

Filter By

Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

Up 4
Since last award

93 Plan to Renew

Up 4
Since last award

89 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

Chart with 5 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
{y}
{name}

Emotional Footprint Overview

Product Experience:
95%
Negotiation and Contract:
96%
Conflict Resolution:
96%
Strategy & Innovation:
93%
Service Experience:
97%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

Chart

Bar chart with 10 data series.
The chart has 1 X axis displaying values. Range: -0.5 to 0.5.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
2% Negative
2% Neutral
96% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Caring

Feature Ratings

Average 84

Email Delivery

89

Sales Intelligence & Conversion Rates

86

Auto-Responders

85

Basic Reporting and Analytics

85

Campaign Management

85

Text Messaging

85

Surveys and Polling

84

Content Authoring

84

Segmentation

83

Contact Database

83

Dynamic Content

82

Vendor Capability Ratings

Average 83

Ease of Implementation

87

Business Value Created

86

Usability and Intuitiveness

85

Product Strategy and Rate of Improvement

85

Vendor Support

84

Ease of IT Administration

84

Breadth of Features

84

Quality of Features

83

Ease of Customization

80

Availability and Quality of Training

79

Ease of Data Integration

79

Zoho Campaigns Reviews

Sheilla A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

A Solid Email Marketing Tool

Likeliness to Recommend

10 /10

What differentiates Zoho Campaigns from other similar products?

Affordable pricing and easy to use interface

What is your favorite aspect of this product?

Integration with zoho suite and third party apps like WordPress

What do you dislike most about this product?

All features are 100% likable

What recommendations would you give to someone considering this product?

Zoho campaigns has a 2000 subscribers limit if you aim to have a bigger number consider a paid plan

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Tuhame M.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

My Favorite Email Marketing Tool

Likeliness to Recommend

8 /10

What differentiates Zoho Campaigns from other similar products?

Affordable price for smaller business and it is easy to use

What is your favorite aspect of this product?

GDPR compliance tools which ensures compliance with GDPR

What do you dislike most about this product?

Customer support is generally good but I experience some delays

What recommendations would you give to someone considering this product?

Zoho campaigns is a powerful and versatile marketing tool suitable for large and small businesses

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Unique Features

Mohit S.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Easy to use email marketing tool

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

Cost effective, easy to use.

What is your favorite aspect of this product?

Drag and drop customization features

What do you dislike most about this product?

No workflows, database management

What recommendations would you give to someone considering this product?

More & frequent enchancements

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Most Popular Zoho Campaigns Comparisons

Visit our IT Critical Response Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171