
What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
Up
4
Since last award
93 Plan to Renew
Up
4
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 95%
- Negotiation and Contract:
- 96%
- Conflict Resolution:
- 96%
- Strategy & Innovation:
- 93%
- Service Experience:
- 97%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
Auto-Responders
Basic Reporting and Analytics
Campaign Management
Text Messaging
Surveys and Polling
Content Authoring
Segmentation
Contact Database
Dynamic Content
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
Breadth of Features
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Zoho Campaigns Reviews
Sheilla A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2025
A Solid Email Marketing Tool
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Affordable pricing and easy to use interface
What is your favorite aspect of this product?
Integration with zoho suite and third party apps like WordPress
What do you dislike most about this product?
All features are 100% likable
What recommendations would you give to someone considering this product?
Zoho campaigns has a 2000 subscribers limit if you aim to have a bigger number consider a paid plan
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Tuhame M.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2025
My Favorite Email Marketing Tool
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Affordable price for smaller business and it is easy to use
What is your favorite aspect of this product?
GDPR compliance tools which ensures compliance with GDPR
What do you dislike most about this product?
Customer support is generally good but I experience some delays
What recommendations would you give to someone considering this product?
Zoho campaigns is a powerful and versatile marketing tool suitable for large and small businesses
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Unique Features
Mohit S.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Mar 2025
Easy to use email marketing tool
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Cost effective, easy to use.
What is your favorite aspect of this product?
Drag and drop customization features
What do you dislike most about this product?
No workflows, database management
What recommendations would you give to someone considering this product?
More & frequent enchancements
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy