What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
89 Plan to Renew
2
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Basic Reporting and Analytics
Campaign Management
Sales Intelligence & Conversion Rates
Auto-Responders
Email Templates
Segmentation
Surveys and Polling
Dynamic Content
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Zoho Campaigns Reviews
Ruby G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2022
Amazing software to automate marketing campaigns
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho Campaigns allows marketers to track and automate email campaigns, manage leads, and send automated follow-up emails. It can be used on any web-enabled device including desktop, laptop, tablet, and smartphone. It has a modern user interface that is easy to use and provides a wide range of features. With Zoho Campaigns, you can: - Create powerful email campaigns with automated follow-up emails - Track how your emails are performing by analyzing open rates and click-through rates - Visualize your campaign performance with real-time dashboards - Organize your email
What is your favorite aspect of this product?
Zoho Campaigns is an all-in-one marketing and sales software that helps you to create, manage, and analyze your marketing campaigns. It enables you to track your sales, target customers, and send personalized emails. You can also view reports and analyze your performance in real time. The Zoho Campaigns software is available for Mac and PC.
What do you dislike most about this product?
It still needs to work on introducing more features and integrations
What recommendations would you give to someone considering this product?
Zoho Campaigns has many features such as: - Create new campaigns or import existing ones from Salesforce, Google AdWords, Mailchimp, Twitter, Facebook, Instagram or other sources. - Organize your contacts by importing contacts from Outlook or Gmail. - Send customized emails directly from the campaign dashboard. With Zoho Campaigns’ email template builder tool, you can build professional emails with beautiful templates and colors to send to your customers from a single dashboard. - Review your data in real time with rich reports such as Average Open Rates, Bounce Rate and Click Through Rate.
Pros
- Over Delivered
- Helps Innovate
- Continually Improving Product
- Reliable
Sirish R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Good features but a long way to go
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho campaigns is easily integratable with other 3rd party application like a CRM software so that we can easily drive the email ids and other data. Also, Zoho campaigns has all the features of a high end email marketing software and is available at a cheaper rate
What is your favorite aspect of this product?
My favorite aspect with Zoho campaigns has go to be the various email templates that are available in it. We have a plethora of options and that makes our work very much interesting
What do you dislike most about this product?
The deliverability is quite low in Zoho campaigns. Also, emails can get easily blacklisted through Zoho
What recommendations would you give to someone considering this product?
I would say this is a great substitute for softwares like Mailchimp. This has all the functionalities of a high end email marketing software and is available at a very cheap rate too
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Silvia D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Great online marketing service!
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
This is a simple to use and adaptable tool for any consumer, I adore how straightforward it is to make an email format, it does have a simple user interface and a decent range of templates, and it provides qualified employees that assist us with setup, stock photos currently offered are strong, and the visuals editing option does the majority of the regular tasks. Zoho Campaigns is extremely simple to use and inexpensive. It is perfect for SMEs since the costs are inexpensive and the training of new reps is straightforward. Because all of the programs are tightly connected, data flows seamlessly across apps and departments.
What is your favorite aspect of this product?
We have raised our contact details, and contact management is direct, this product provides us essential statistics for strategy development, it's a dependable tool to have a smooth connection with our customers, it also enables the consumer to generate their templates, the assistance has been good, it has made it easier for us in A/B testing. Zoho campaigns assist us with email marketing and automation, and, as the title implies, it assists us with the design and administration of your programs. In my perspective, Zoho works far smoother than many other tools.
What do you dislike most about this product?
Some deliverability concerns, instead of one successfully delivered email automation or sequence. We can send email prompts; however, the remainder of the email might not have been sent, and the software convinces the client team that it was all sent. I tested my emails and it only functioned 35% of the time, and that's unacceptable. Furthermore, customer assistance may come and depart with you at any time. There has been a lag from the sales side because my concern with them has been fixed for more than 2 weeks. Customer care will respond with the standard answer that we'll contact you.
What recommendations would you give to someone considering this product?
If you would like to generate content without mistakes, this software is undoubtedly the ideal solution for your business, as it includes a drag-and-drop designer that is simple to utilize for any sort of user.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Inspires Innovation