Tagged - customer persona

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CXM Strategy Project Charter Template This project charter will help you define the CXM project and lay the foundation for all subsequent project planning. Use this template to effectively communicate project...
Build a Strong Technology Foundation for Customer Experience Management – Phase 2: Create the Framework This phase of the blueprint, Build a Strong Technology Foundation for Customer Experience Management, will help you gather strategic requirements to inform the design of...
CXM Business Process Shortlisting Tool This tool helps you outline and prioritize your customer experience management goals and link their relevance and value to APQC-based processes.
CXM Portfolio Designer Answer the questions in the CXM Portfolio Designer geared at understanding your needs for marketing, sales, and customer service enablement.
Build a Strong Technology Foundation for Customer Experience Management – Phase 3: Finalize the Framework This phase of the blueprint, Build a Strong Technology Foundation for Customer Experience Management, will help you create a CXM initiatives roadmap and prioritize...