Tagged - customer relationship management

Build a Strong Technology Foundation for Customer Experience Management – Phase 2: Create the Framework

This phase of the blueprint, Build a Strong Technology Foundation for Customer Experience Management, will help you gather strategic requirements to inform the design of...

CXM Business Process Shortlisting Tool

This tool helps you outline and prioritize your customer experience management goals and link their relevance and value to APQC-based processes.

CXM Portfolio Designer

Answer the questions in the CXM Portfolio Designer geared at understanding your needs for marketing, sales, and customer service enablement.

Build a Strong Technology Foundation for Customer Experience Management – Phase 3: Finalize the Framework

This phase of the blueprint, Build a Strong Technology Foundation for Customer Experience Management, will help you create a CXM initiatives roadmap and prioritize...

Gaming, Hospitality, and Leisure CRM Vendor Shortlist Tool

This tool allows gaming & hospitality organizations to profile their Customer Relationship Management (CRM) requirements and generate a rank-ordered vendor shortlist...

Vendor Landscape Storyboard: CRM Suites for Gaming, Hospitality, and Leisure

This research is designed for gaming & hospitality organizations looking for a flexible, scalable, and powerful Customer Relationship Management (CRM) solution to drive...

Vendor Landscape: CRM Suites for Gaming, Hospitality, and Leisure

Having a well-oiled CRM platform in place is critical for organizations in the gaming, hospitality, and leisure industries to build profitable patron relationships and...

Social Media Opportunity Assessment Tool

The Social Media Opportunity Assessment Tool is designed to identify achievable goals in three social media target areas: sales, marketing, and customer service.

Social Media Maturity Assessment Tool

Use this tool to evaluate your position on the social media maturity model and receive feedback on how to optimize your strategy.

Social Media Steering Committee Charter Template

Establishing a Social Media Steering Committee is an important component of the implementation of a social media strategy. This charter outlines its purpose, agenda,...
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