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This phase of the blueprint, Build a Strong Technology Foundation for Customer Experience Management, will help you gather strategic requirements to inform the design of...
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This tool helps you outline and prioritize your customer experience management goals and link their relevance and value to APQC-based processes.
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Answer the questions in the CXM Portfolio Designer geared at understanding your needs for marketing, sales, and customer service enablement.
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This phase of the blueprint, Build a Strong Technology Foundation for Customer Experience Management, will help you create a CXM initiatives roadmap and prioritize...
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This tool allows gaming & hospitality organizations to profile their Customer Relationship Management (CRM) requirements and generate a rank-ordered vendor shortlist from...
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This research is designed for gaming & hospitality organizations looking for a flexible, scalable, and powerful Customer Relationship Management (CRM) solution to drive...
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Having a well-oiled CRM platform in place is critical for organizations in the gaming, hospitality, and leisure industries to build profitable patron relationships and...
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The Social Media Opportunity Assessment Tool is designed to identify achievable goals in three social media target areas: sales, marketing, and customer service.
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Use this tool to evaluate your position on the social media maturity model and receive feedback on how to optimize your strategy.
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Establishing a Social Media Steering Committee is an important component of the implementation of a social media strategy. This charter outlines its purpose, agenda,...
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