Tagged - digital marketing

ServiceNow Branches Beyond Internal IT Service Delivery to Tackle External Customer Service Use Cases

ServiceNow has been a mainstay vendor for internal IT service management for over a decade. It is now making a concerted effort to expand into adjacent functional areas,...

Adobe Deepens Ties With Microsoft and LinkedIn to Enhance Account-Based Experiences

Adobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide...

Adobe and Microsoft Deepen Ties to Leapfrog Salesforce in Account-Based Experience (ABX)

Adobe, Microsoft, and LinkedIn are teaming up to enable account-based experiences (ABX) via deep integrations across all three platforms. A LinkedIn integration with...

Adobe Charges Ahead on Driving Compelling Personalization Using AI

Adobe is a pillar within the marketing orchestration and customer experience management space. Recently announced improvements to its personalization engine using AI will...

Salesforce Aims to Invest $2 Billion Over Five Years in Its Canadian Business

Salesforce, an established leader in a variety of customer experience domains, recently announced it will expand its Canadian footprint with a $2-billion investment over...

Adobe’s Q1 FY19 Revenue and Earnings Power to New Heights

Adobe’s revenues grew at a rate of 25% to $2.6 billion in the most recent quarter, placing the company on an annualized run rate of about $10 billion! The Magento...

Plan Your Digital Transformation on a Page – Executive Brief

Read our concise Executive Brief to understand how digital disruption is driving the need for transformation, and how Info-Tech’s methodology can help.

Plan Your Digital Transformation on a Page

The age of digital has created new ways for organizations and customers to form relationships. To survive, organizations must digitally transform to fit customer needs....
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Plan Your Digital Transformation on a Page – Phases 1-4

The age of digital has created new ways for organizations and customers to form relationships. To survive, organizations must digitally transform to fit customer needs....

Plan Your Digital Transformation on a Page – Phase 1: Scope the Digital Transformation

Learn how to apply the Digital Value Pools thought model and scope your strategy around them.
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