Tagged - Digital Marketing

Salesforce Debuts a New Conversational UI at Dreamforce 2019 – But Will It Speak to End Users?

Conversational UIs allow users to interact naturally with applications. Salesforce recently made a foray into the space with its Einstein Voice Assistant solution.

Amazon and Salesforce Join Forces to Improve Their Contact Center Value Propositions

Salesforce is a juggernaut in the customer experience solution space – at Dreamforce 2019, it announced a strategic partnership with Amazon to bolster their respective...

Constant Contact Expands Its Reach Into Online and Social Marketing for Small Businesses

Constant Contact – a popular vendor for SMB email marketing – recently announced the launch of a suite of tools geared towards SEO and social media marketing for small...

Conversational UI Is the Talk of Oracle OpenWorld 2019

Conversational user interfaces (UIs) aim to replace traditional point-and-click user interfaces with natural language touchpoints. At OpenWorld 2019, Oracle announced...

Oracle's Introduction of Redwood UX Paradigm a Step Towards Better End-User Adoption

Oracle introduced its new “Redwood” UX at Oracle OpenWorld 2019, promising a better – and more consistent – user experience across the bulk of its enterprise application...

Artificial Intelligence Takes the Stage at Oracle OpenWorld as a Major Bet for the Enterprise Software Giant

Artificial intelligence (AI) has been a key focus area of investment for major enterprise application vendors, and Oracle is no exception. At Oracle OpenWorld 2019,...

Salesforce Acquires Tableau – A Smart Acquisition for Customer-Centric Analytics

Salesforce’s recent acquisition of business intelligence vendor Tableau sets the stage for a new frontier in customer data analytics. It marks a perceptive buy in a...

Adobe Partners With Software AG to Help Companies Better Stitch Together Customer Data

Adobe is a pillar within the marketing orchestration and customer experience management space. By partnering with enterprise integration vendor Software AG, the pair hope...

Pipedrive Emerges as a Mid-Market CRM Leader in SoftwareReview’s CRM Quadrant

Pipedrive is a rapidly growing vendor in the CRM space; it’s particularly well-suited to small-to-mid sized organizations looking for high-velocity sales enablement....

Salesforce Jumps on the Blockchain Hype Train at TrailheaDX

Blockchain has been a much-touted innovation for improving the creation of trusted partner networks. Salesforce recently jumped on the blockchain hype train at its...
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