Tagged - marketing automation

Aktify Case Study: AI for Lead Generation

How AI is used in lead generation.

Zoho: Vision, Growth, and Global Expansion Themes at ZohoDay 2024

At ZohoDay24, the key themes were Zoho’s long-term growth strategy and social impact, Zoho’s financial performance and customer value proposition, Zoho’s unique approach...

Marketing Management Suite Software Selection Guide Storyboard

Streamline your organizational approach to the selection of a right-sized marketing management suite (MMS) platform.

Marketing Management Suite Software Selection Guide

Modern marketing management suite (MMS) platforms are imperative given today’s complex, multitiered, and often non-standardized marketing processes. Organizations must...
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Adobe’s Q1 FY19 Revenue and Earnings Power to New Heights

Adobe’s revenues grew at a rate of 25% to $2.6 billion in the most recent quarter, placing the company on an annualized run rate of about $10 billion! The Magento...

MMS Readiness Assessment Checklist

Use Info-Tech’s MMS Readiness Assessment Checklist to determine whether you have a sufficient foundation and strategy in place to ensure the right application is selected.

Select a Marketing Management Suite – Phase 1: Launch the MMS Project and Collect Requirements

This phase of the blueprint helps you determine if MMS is right for your organization. Identify the "art of the possible" with MMS technology to see what both the IT...

Select a Marketing Management Suite – Phase 2: Shortlist Marketing Management Suites

In this phase of the blueprint, understand the MMS marketplace with our MMS featurelist and vendor profiles.

Select a Marketing Management Suite – Phase 3: Select Vendor and Communicate Decision to Stakeholders

In this phase of the blueprint, carry out the RFP and vendor demonstration process. Decide on an MMS and present the solution to stakeholders.

MMS Vendor Demo Script

Use this template to support your business' evaluation of vendors and their solutions. Provide vendors with scenarios that prompt them to display not only their...
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