Tagged - marketing

Plan Your Digital Transformation on a Page – Phase 2: Design the Digital Future State Vision

Identify business imperatives, define digital outcomes, and define the strategy’s guiding principles.

Plan Your Digital Transformation on a Page – Phase 1: Scope the Digital Transformation

Learn how to apply the Digital Value Pools thought model and scope your strategy around them.

Plan Your Digital Transformation on a Page – Executive Brief

Read our concise Executive Brief to understand how digital disruption is driving the need for transformation, and how Info-Tech’s methodology can help.

Plan Your Digital Transformation on a Page

The age of digital has created new ways for organizations and customers to form relationships. To survive, organizations must digitally transform to fit customer needs....
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Ensure Your Customer Experience Is Awesome, Not Off-Putting

​Improvements in data aggregation and analysis have opened new frontiers in customer targeting and customer intelligence, but striking the right trade-off between...

CRM Suite Evaluation and RFP Scoring Tool

Once RFP responses have been received, organizations selecting a CRM Suite need a way to compare vendors across similar criteria. Use this RFP scoring tool to objectively...

CRM Vendor Demo Script

Use this template to support your business's evaluation of vendors and their solutions. Provide vendors with scenarios that prompt them to display not only their...

CRM Use-Case Fit Assessment Tool

Use this tool to help build a CRM strategy for the organization based on the specific use case that matches your organizational needs.

Build a Strong Technology Foundation for Customer Experience Management

This blueprint will help you develop a technology strategy for customer experience management and adopt best practices for managing your organization’s customer-facing...
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Web Process Automation Investment Appropriateness Assessment Tool

Use this tool to identify potential investment areas for solutions relating to WEM.
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