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This tool accompanies the Create a Buyer Persona and Journey blueprint and is used to make it easy and fast to get started interviewing customers and prospects to capture...
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This template accompanies the Create a Buyer Persona and Journey blueprint and is used to run a buyer persona attribute capture session with colleagues.
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Use this blueprint and supporting tools to interview customers and prospects and deepen your organization's understanding of buyer personas and journey to increase...
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Our Executive Brief helps marketers, executives, product teams, and sales see buyer personas and journey mapping as critical to their success and provides a step-by-step...
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Software companies without deep buyer understanding will miss the mark in product-market fit, lead gen engine effectiveness, sales-buyer relationship building, and...
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Leverage this report to gain insights on customer software purchasing behavior and what top vendors do best. Build a winning market strategy influenced by real customer...
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The product marketing team is responsible for taking a product from concept to market using a well-informed strategy. Traditional go-to-market strategies overlook...
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